Product and Strategy Lead, Content and Services
Jun 2, 2026 San Jose
About us
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
- Size: 5,001 - 10,000 employees
- Industry: Entertainment & Gaming
Responsibilities
We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Qualifications
Minimum Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 5+ years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
Preferred Qualifications:
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $159000 - $360000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Minimum Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 5+ years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
Preferred Qualifications:
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Qualifications
Minimum Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 5+ years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
Preferred Qualifications:
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $159000 - $360000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
ResponsibilitiesWe are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Qualifications
QualificationsMinimum Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 5+ years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
Preferred Qualifications:
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
Additional Information
- Salary: $159,000 – $360,000
- Posted: Jun 2, 2026