Marketing Strategy Specialist Graduate (TikTok Shop) - 2026 Start (BS/MS)
Responsibilities
About the Team
The mission of the EU Shopping Center Operation team is to increase the awareness of Shop tab campaigns and developing marketing strategies, for user engagement and experience enhancement purposes.
We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities:
1. Participate in marketing strategy formulation and execution: Assist in developing and implementing marketing plans for the UK and European TikTok Shop, including daily promotions, seasonal campaigns, and themed marketing initiatives, Continuously optimize campaign strategies based on market trends and user feedback to improve user engagement and conversion rates;
2. Marketing campaign planning and execution support: Assist in planning and tracking key marketing projects to ensure timely and high-quality delivery, support the collection, coordination, and execution of materials related to marketing campaigns;
3. Data analysis and review: Track and analyze marketing campaign performance, summarize highlights and improvement areas, and produce review reports;
4. Cross-team communication and collaboration: Work closely with operations, merchant management, creator/affiliate, and design teams to ensure successful implementation of marketing initiatives;
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5. Market and user insights: Monitor local market trends, user behavior patterns, and competitor activities to provide references for the team. Learn to approach and solve problems from a brand perspective, building a solid marketing mindset;
6. Personal growth and capability development: Under the guidance of mentors, gradually improve skills in marketing planning, project execution, and data analysis;
7. Build a solid understanding of cross-border e-commerce operations and accumulate hands-on experience to prepare for independently managing projects in the future.
Qualifications
Minimum Qualifications:
1. Bachelor's degree or above, preferably in Marketing, E-commerce, Advertising, Media, Statistics, Business Analytics, or related fields;
2. Strong logical thinking and data analysis skills, able to generate insights and recommendations from data. Excellent communication and collaboration skills, with the ability to work effectively across functions and cultures;
3. A good sense of market trends and user insights, with interest in brand, content, and user experience. Basic knowledge of data analysis tools (e.g., SQL, Tableau).
Preferred Qualifications:
1. Quick learner with the ability to master new knowledge and tools efficiently;
2. Results-oriented, with strong execution skills and the ability to perform well in a fast-paced environment;
3. Passionate about cross-border e-commerce and overseas markets, and motivated to develop a long-term career on a global platform.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.