Head of Global Digital Channels, GIMC

This role leads a team across different regions whilst working with regional IMC teams across the globe. This is a key leadership role that needs to connect deeply across the business to craft an integrated channel strategy, and bring this to life in an impactful, creative and engaging way that brings the magic of TikTok to the industry.

Responsibilities
1. Channel Strategy, Execution and Centre of Excellence
- Provide leadership and operational oversight for TikTok for Business website, CRM and B2B email marketing, and organic/paid social, ensuring integration, consistency, and alignment to business priorities supporting enterprise and mid-market segments with best practices, compliance, and performance monitoring
- Partner with global and regional stakeholders to ensure channels amplify campaigns and marketing narratives. Be a channel expert - able to guide, advise and align regional IMC teams on their channel strategies
- Ensure content across all channels is TikTok first, audience-centric, high quality, and optimized for performance
- Partner with the SMB and Marketing Partners teams to ensure our global channels reflect and support the entire advertising ecosystem
- Drive operational excellence in demand generation and brand engagement across all key digital touchpoints
2. Team Leadership
- Lead, mentor, and grow a team of channel owners and SMEs across web, CRM, and social.
- Build clarity of remit, priorities, and success metrics for each channel.
- Coach team members to balance operational excellence with innovation, ensuring they deliver both day-to-day execution and strategic growth.
- Create a collaborative environment where teams work cross-functionally with design, product, and marketing.
3. Content Strategy & User Experience
- Oversee content planning, governance, and publishing across digital channels.
- Ensure content strategy reflects brand positioning while adapting to platform best practices.
- Champion UX improvements, evolving site structures, CRM journeys, and social interactions to enhance engagement and conversion.
4. Measurement & Optimization
- Define KPIs for each channel (web traffic, CRM engagement, social reach/engagement, conversion, etc.) and tie them to broader business outcomes.
- Oversee analytics and reporting dashboards, ensuring data is accurate, timely, and actionable.
- Drive a test-and-learn culture, using insights to inform content, UX, and channel strategy.
5. Operations & Governance
- Establish publishing governance to ensure content meets brand, legal, and compliance standards.
- Partner with Marketing Ops to ensure tooling (CMS, CRM, social platforms) supports effective workflows, reporting, and scalability.
- Manage external agencies and vendors to ensure high-quality delivery, innovation, and cost efficiency
- Oversee budget management and finance payments related to digital channel activities.

Qualifications

Minimum Qualifications
- Proven experience in a senior marketing role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment.
- Strong ability to build, mentor, and lead a team of marketers and strategists, driving alignment with company objectives and fostering a collaborative culture.
- Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics.
- Proficient across CRM platforms (Hubspot ideally) and experience in developing CRM programmes, organic and paid social strategy and content creation, web UX and analytics.
- Experience working in a global organisation, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market.
- Experience managing centers of excellence and global localization functions.

Preferred Qualifications
- Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams.
- Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies.

Client-provided location(s): London, United Kingdom

Job ID: TikTok-7543769573607147784

Employment Type: OTHER

Posted: 2025-11-06T20:20:54