Event Manager - TikTok LIVE - Japan

Responsibilities

Team Introduction
TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth.

Role Overview
This role focuses on designing content-driven live-streaming events based on insights from different content verticals. By integrating content planning, event mechanics, and resource coordination, the Event POC will strengthen the synergy between content capabilities and event mechanisms, ultimately enhancing creators' traffic, engagement, and revenue performance.

Responsibilities:
- Content-Driven Event System Development
Design live-streaming event formats with strong content relevance across different vertical categories. Enhance the user viewing experience and engagement through content-centric event structures, while building and continuously iterating a systematic methodology for content-driven event operations.
- Viewer- and Revenue-Oriented Event Design
Develop event mechanisms that drive viewing behavior, engagement time, and revenue conversion. Take ownership of event performance metrics and conduct structured post-event analysis to optimize event frameworks and strategies.
- Event Planning, Execution, and Promotion
Lead end-to-end event planning from a content perspective, including concept design, execution, and promotional strategy. Coordinate cross-functional resources to ensure execution quality, timeline alignment, and goal achievement.
- Innovation and Industry Exploration
Continuously explore new live-streaming event formats and operational models to drive systematic integration between content capabilities and event mechanisms. Support creator growth and contribute to the long-term health of the live-streaming content ecosystem.

Qualifications

Minimum Qualifications
- Language Skills
Business-level proficiency in Japanese and Chinese or English is required for cross function communication, including with the product team based in Chinese speaking regions.
- Content and Event Acumen
Strong understanding of live-streaming content and event mechanics, with solid planning capabilities and proven experience in managing full-cycle event projects that deliver measurable viewing and revenue results.
- Campaign and Data Analysis Experience
Experience in executing online user campaigns, as well as analyzing data using BI tools and/or SQL.
- Mindset
Innovative mindset with strong iteration capability and a data-driven approach to performance optimization.