Communications Manager - LIVE, Creator Publicity - Brand & Communications

Responsibilities

About the team
The Creator Publicity team is part of the broader Consumer and Business Communications organization, which works to amplify how TikTok is a global platform for discovery that empowers creators and brands to shape culture, spark creativity, and bring joy to audiences around the world. The Communications Manager for LIVE Creator Publicity will play a key role in elevating TikTok's LIVE creator community through media-facing initiatives, campaigns, and proactive storytelling.

Our team is looking for someone well-versed in internet culture who can operate at the intersection of live-streaming, creator publicity, and innovative storytelling - collaborating closely with our LIVE, Creator Partnerships, Consumer, E-Commerce, Trust and Safety, Product, Operations, Public Policy, and Legal teams across a range of products, policies, partnerships, and events. This person should have a proven ability to distill information quickly and communicate across a wide range of audiences, and should have experience creating clear, succinct strategies and talking points that bring stories to life. This person should have a wide range of media contacts and can source, pitch, and secure stories across a diverse media landscape. In addition, this person should thrive in a fast-paced, entrepreneurial environment, think globally while executing projects locally, and collaborate with consideration and a people-first mindset.

The Communications Manager for LIVE Creator Publicity will also help spotlight the ways that TikTok LIVE enables creators to build careers on and off TikTok, collaborating closely with cross-functional teams to highlight creator involvement in global tentpole events and campaigns. TikTok LIVE is a distinct and fast-growing community with unique opportunities around real-time engagement, creator/community interaction, and monetization - this is a high-impact role for someone who is comfortable pivoting quickly if plans shift, navigating creator issues, and problem solving proactively.

Responsibilities
- Develop and execute proactive media strategies that showcase TikTok LIVE's creator community and showcase LIVE creator success stories
- Proactively identify timely story opportunities about TikTok LIVE trends, products, and creators
- Manage relationships with consumer, entertainment, pop culture, fan, and tech media - regularly pitch stories, secure placements, act as a liaison for press inquiries, and offer product education to reporters
- Serve as a key point of contact for LIVE creator-focused media inquiries, ensuring alignment with internal stakeholders
- Serve as a trusted partner to creators and talent reps, offering support and thoughtful counsel around media and communications
- Collaborate with cross-functional partners to establish clear messaging, align on approach, and ensure accurate representation of TikTok LIVE's creator offerings
- Partner with the product team to identify and execute thought leadership initiatives that advance LIVE, B2B, and Creator Network goals
- Act as a trusted advisor to cross-functional partners on LIVE creator-related issues and strategy, supporting coordinated issue management
- Help curate creator invitations and lists for key events and tentpole campaigns,
- Travel to and staff events, panels, activations, etc. as required (including internation travel)
- Contribute to communications planning around creator-related issues or policy changes
- Develop LIVE creator-focused publicity efforts, working closely with creators and their teams to support product launches, programs, and media opportunities

Qualifications

Minimum Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, or a related field
- Experience pitching press and securing media pieces across online, broadcast, etc., with strong media relations experience and existing relationships with entertainment, consumer, and tech press
- Talent publicity experience; demonstrated ability to offer personalized service to creators or public figures
- Excellent verbal and written communication skills; ability to simplify complex topics and tailor messaging for different audiences
- Experience leading campaigns, developing media strategy, and issue handling, along with staffing high-profile events and fostering cross-functional collaboration
- Passion for the creator economy, pop culture, and digital innovation, complemented by strong organizational, analytical, and project management skills
- Exceptional listening, problem-solving, and verbal and written communication skills, with an understanding of the creator economy and content creation

Preferred Qualifications
- Experience with livestreaming platforms or live event publicity
- Ability to navigate ambiguity in a fast-paced environment and manage multiple projects at once
- Familiarity with global media landscapes and sensitivity to diverse creator communities
- Previous experience working with global companies or in gaming/esports or with content creators/streamers