Brand and Reputation Manager - German Speaking - TikTok LIVE - London
Responsibilities
Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok London and help make an impact on our livestreaming business.
Responsibilities
- Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy
- Develop positive creator acquisition plans; and provide coaching and educational resources to help creators improve the performance of their LIVE content
- Design and lead positive creator programs focused on content quality, and community connection
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- Conduct outreach to local stakeholders (e.g. non-profits, educational institutes) to collaborate on content strategies
- Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions/pitches etc
- Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation
Qualifications
Minimum Qualifications
- Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator/community growth
- Experience in project design, including targeted audience segmentation
- Deep understanding of the creator lifecycle - from onboarding to sustained community engagement
- High written and oral proficiency in German and English is required to engage with local business partners.
- Experience in project execution through our owned and operated channels
- Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
- Experience in copywriting
Preferred Qualifications
- Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
- Experience with crisis management
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.