Agency Partner Lead - Independent Agency - Thailand

Responsibilities

About the Team
The Southeast Asia (SEA) Business team within Global Business Solutions partners with leading agencies and market players to accelerate user growth and marketing success. We achieve this by delivering tailored strategies, advanced measurement solutions, ad tech integrations, and innovative platform offerings.

As Thailand Agency Partner Lead - Independent Agency, you will drive the growth of our independent agency and cross-border agency business. You will lead acquisition and scaling initiatives, serve as a trusted advisor to agency and brand partners, and align local execution with global strategy to unlock measurable business outcomes.

Responsibilities
- Define and execute strategies to expand TikTok's share of revenue and partnership opportunities with independent agencies in Thailand and cross-border markets.
- Build and strengthen C-level relationships within agency networks, positioning TikTok as a priority partner.
- Develop and manage agency account plans in partnership with agency teams to drive investment and deliver business KPIs.
- Lead cross-functional collaboration with product, operations, and strategy teams to deliver scalable and innovative solutions.
- Design annual and quarterly business plans, synthesizing market insights, agency analysis, and industry trends to guide growth strategy.
- Influence agency executives and day-to-day stakeholders to drive alignment and deliver on partnership goals.
- Champion performance, branding, commerce, and retargeting solutions to help agencies leverage TikTok's ad tech ecosystem and creative capabilities.
- Provide accurate forecasting, business analysis, and reporting to support planning and performance tracking.
- Craft compelling sales narratives and case studies that highlight TikTok's value proposition and market leadership.
- Execute both scaled engagement programs and targeted initiatives to deepen agency partnerships.
- Consistently achieve and exceed sales and growth targets for self and team.
- Anticipate market trends, identify new opportunities, and build business cases to influence product roadmaps and commercial strategies.

Qualifications

Minimum Qualifications
- Fluency in English and Thai (written and spoken).
- 5+ years of experience in ad tech sales, digital media, or strategy roles, with strong exposure to agency partnerships.
- Proven success managing independent agencies and advertisers with complex scaling challenges.
- Strong knowledge of digital media platforms, ad tech ecosystems, and measurement methodologies for branding and performance campaigns with a track record of consistently meeting or exceeding sales and revenue targets.