Account Manager - Small Medium Business, Japan
Responsibilities
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
Our SMB Account Management Team is responsible for nurturing, growing, and retaining high-potential clients on TikTok for Business. You will partner with clients to understand their business objectives, develop data-backed strategies to improve campaign performance, and proactively identify opportunities for upsell and expansion. This role requires close collaboration with cross-functional teams to surface product solutions, deliver best-in-class advisory support, and drive scalable growth. Success in this position requires a passion for understanding our client's business, be solutions-oriented and want to deliver impact at scale.
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Impact you will drive
- Accelerated revenue and enhanced lifetime value across your portfolio through strategic growth planning and upsell.
- Stronger advertiser retention and long-term platform adoption by solving real business problems with TikTok-first solutions.
- Scalable sales excellence by codifying learnings into playbooks, best practices, and repeatable frameworks that elevate the team.
Responsibilities
- Manage a designated book of business to achieve quarterly revenue & product adoption targets.
- Deepen relationships with assigned advertisers by acting as a trusted strategic partner on campaign planning, optimisation, and growth.
- Analyse performance data to uncover insights and translate them into actionable recommendations that drive ROI and scale.
- Proactively identify upsell and cross-sell opportunities across TikTok's solutions to drive incremental revenue and product adoption.
- Proactively address client concerns and challenges to maintain high client satisfaction and retention rates.
- Collaborate and communicate effectively with external customers and internal stakeholders (Ads Policy, Finance, Product, etc.)
- Maintain strong account hygiene and pipeline visibility to ensure accurate forecasting and disciplined growth planning.
Qualifications
Minimum Qualifications:
- Minimum 3 years experience as an Account Manager in client success, or digital advertising with a track record of revenue ownership and portfolio growth
- Comfortable working with data (platform dashboards, performance insights) to inform decisions and storytelling
- Proven track record of managing client relationships and achieving revenue targets.
- High level of Japanese proficiency and English both oral and written for business communication, organizational prowess, analytical acumen to interpret data and trends effectively, and ability to work with APAC and global partners
Preferred Qualifications
- Familiarity with TikTok Ads platform and other social media advertising tools (e.g. Google, Facebook, Youtube etc.)
- Ability to succeed in a rapidly changing environment with excellent problem-solving, creative thinking, and analytical skills.
- Excellent cross-functional collaboration skills, with a track record of working effectively across departments to achieve common goals.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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