Account Manager - CPG Care, Global Business Solutions

Responsibilities

TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok's product offerings.

Responsibilities:
Client Relationship Management
- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
- Educate clients on TikTok-specific trends and strategies to optimize platform usage.

Account Growth and Retention
- Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
- Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
- Maximize seasonal growth opportunities like product launches, end of year, etc.

Performance Reporting and Analysis
- Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
- Track KPIs and deliver actionable insights to optimize campaign performance.

Problem-Solving and Client Support
- Advocate for client needs and resolve issues efficiently.
- Collaborate with technical teams to troubleshoot and support client challenges.
- Set and manage clear client expectations with actionable solutions.

Qualifications

Minimum Qualifications:
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry

Preferred Qualifications:
- Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $87943 - $131429 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Responsibilities

TikTok is looking for a dynamic and strategic Account Manager to join our SMB Advertising Sales team. In this role, you will be responsible for maintaining and growing relationships with our valued clients, delivering solutions tailored to their business needs, and driving their success on our platform. You will have a blend of client-facing expertise, analytical capabilities, and a deep understanding of TikTok's product offerings.

Responsibilities:
Client Relationship Management
- Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
- Educate clients on TikTok-specific trends and strategies to optimize platform usage.

Account Growth and Retention
- Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
- Develop strategies to retain clients, reduce churn, and enhance platform dependency.
- Collaborate across teams to exchange insights and drive product enhancements.
- Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
- Maximize seasonal growth opportunities like product launches, end of year, etc.

Performance Reporting and Analysis
- Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
- Track KPIs and deliver actionable insights to optimize campaign performance.

Problem-Solving and Client Support
- Advocate for client needs and resolve issues efficiently.
- Collaborate with technical teams to troubleshoot and support client challenges.
- Set and manage clear client expectations with actionable solutions.

Qualifications

Qualifications

Minimum Qualifications:
- Experience in a digital advertising or ecommerce sales position
- Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
- Familiarity with trends and brands within the advertising industry

Preferred Qualifications:
- Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
- Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
- Resourcefulness in addressing challenges and managing client expectations effectively.
- Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
- Skilled in using internal tools to track progress, identify opportunities, and address concerns.
- Familiarity with external tools for TAM analysis and industry trend monitoring.