Senior Manager, Brand Management ARTD
Senior Manager, Brand Management, Alcoholic Ready to Drink - Germany
Location: Germany
Function: Marketing
Build the Brands That Shape Moments.
At The Coca-Cola Company, our brands don't just compete on shelves, they live in culture. We're looking for a Senior Manager, Brand Management to lead our Alcoholic Ready to Drink Portfolio in Germany and turn bold strategies into powerful, consumer-first experiences.
This role is for a passionate brand leader who thrives on ownership, moves confidently between strategy and execution, and knows how to connect insight, creativity, and commercial impact.
The Opportunity
You will own the brand agenda in Germany and translating global vision into locally relevant ideas that drive growth and build long-term brand love. From integrated campaigns to standout experiences, you will shape how millions of consumers engage with our brand every day.
Your Impact
- Lead end-to-end brand activation across paid, owned, and earned channels
- Collaborate with our Brand Partners on a local and central level
- Turn consumer and performance insights into clear growth opportunities
- Deliver best-in-class campaigns spanning media, digital, experiential, shopper, and sampling
- Localize global assets while protecting brand integrity and creative excellence
- Partner across Commercial, RGM, Insights, IMX, Finance, Legal, agencies, and bottlers
- Track performance, learn fast, and continuously raise the bar
Who You Are
- An experienced brand manager (6-8 years) with full ownership mindset
- Experience within Alcoholic Ready to Drink Business and the Spirit Industry
- Fluent in German and confident working in international, matrixed teams
- A strategic thinker who loves getting things done
- Strong communication skills, able to lead through influence and inspire cross-functional teams
- Data-savvy, creatively ambitious, and commercially grounded
- Experienced in project management and agency leadership
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Why Choose Coca-Cola
- Own an iconic brand in a pivotal European market
- Make visible, meaningful impact at scale
- Work in a fast-moving, collaborative, and creative environment
- Grow your career within one of the world's most recognized companies
If you're ready to shape culture, not just campaigns, and build brands people truly love, we'd love to meet you.
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 3, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)