Manager, Brand Management, Fanta
Sep 15, 2026 China
About us
Iconic brands. Innovative technologies. Our careers span across functions and are globally connected to give you an unmatched career experience.
- Size: 10,000+ employees
- Industry: Consumer Goods & Services
We are looking for a passionate, business driven marketer to drive Fanta, one of our big and most dynamic brand in GCM. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer. The vision is to assert Fanta leadership in fruity sparkling in next 3 years. Fanta must grow into the most loved consumer brands, continue to drive recruitment. The major profit drivers for the company.
What You'll Do for Us
*Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
*You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
*You need to fully involve and lead in partially Fanta initiatives and E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & E-Commerce knowledge, to accelerate as social first brands.
*This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
*This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
*Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
*Perform other job-related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
*Bachelor's degree in Marketing, Communications or Business
*6-10 years of experience development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Market development category experiences and global experience is a PLUS.
*Business analytics incl. market share, shipment performance, channel performance and etc.
*Performance management, budget planning.
*Deeper understanding of consumer insights.
*Quality experience on social & E-Commerce is a must.
*Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
*Solid communication skills.
*English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be ideal.
What We Can Do for You
*Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
*Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
*International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.
AI Platforms, Category Strategy, Data-Driven Decision Making, Digital Marketing, Innovation Management, Integrated Marketing Planning, Portfolio Management, Revenue Growth Management, Stakeholder Engagement, Storytelling
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
What You'll Do for Us
*Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
*You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
*You need to fully involve and lead in partially Fanta initiatives and E2E strategy, to make sure activation landing aligned with strategy and business requirements. And bring new initiatives to the system, especially on Social & E-Commerce knowledge, to accelerate as social first brands.
*This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.
*This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.
*Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.
*Perform other job-related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
*Bachelor's degree in Marketing, Communications or Business
*6-10 years of experience development and execution of brand strategies and business plans on leading brands in China with focus on B2C and FMCG businesses. Market development category experiences and global experience is a PLUS.
*Business analytics incl. market share, shipment performance, channel performance and etc.
*Performance management, budget planning.
*Deeper understanding of consumer insights.
*Quality experience on social & E-Commerce is a must.
*Multi-national company experience, leading direct and indirect teams, and working in large multi-functional and cross-geography teams.
*Solid communication skills.
*English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be ideal.
What We Can Do for You
*Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
*Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
*International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.
AI Platforms, Category Strategy, Data-Driven Decision Making, Digital Marketing, Innovation Management, Integrated Marketing Planning, Portfolio Management, Revenue Growth Management, Stakeholder Engagement, Storytelling
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Additional Information
- Posted: Sep 15, 2026