Digital Content Producer
Jul 22, 2026 Hoover, AL
About us
- Size: 5,001 - 10,000 employees
- Industry: Media
WBMA is seeking a Digital Content Producer to be a part of our amazing multi-platform team. Our goal is to offer digital and social users coverage they care about, the kind that impacts their lives and which they cannot find anywhere else. In this role, you will be responsible for day-to-day production of content for our website, app, and social media platforms. You will work with the entire newsroom team on multi-platform strategy and support day-of content and ongoing editorial initiatives and news planning needs. Additionally, the ideal candidate will be comfortable producing and publishing sports content, with a working knowledge of local, college, and professional sports, as sports coverage is an important part of our digital strategy. This position does involve weekend hours.
Essential Duties and Requirements:
-Solid news judgment and ability to collect and confirm information from primary source.
-Knowledge of local, college, and professional sports, with the ability to write, publish, and optimize engaging sports content across digital and social platforms.
-Able to write compelling and accurate copy on deadline
-Able to multitask, juggle competing priorities, and manage time efficiently
-Possess strong communication skills
-Able to keep track and consistently execute digital strategies and goals
-Collaborative team-player willing to pitch in where needed
-Proficiency with non-linear editing (i.e. Adobe, Avid) and newsroom systems such as iNews
-Understanding of CMS tools, SEO guidelines for multiple platforms
-Understanding of how to use video and graphics to support content on all platforms
-Experience with newsgathering and logistics, booking interviews, and managing a content calendar
May require working early mornings or nights
Experience :
- Must have at least two (2) years of previous newsroom experience at a commercial TV station or digital news platform.
- Familiarity with content management systems, social media platforms, photo and video editing.
- Bachelor's degree preferred, additional practical experience considered.
- Spanish fluency a plus.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Essential Duties and Requirements:
-Solid news judgment and ability to collect and confirm information from primary source.
-Knowledge of local, college, and professional sports, with the ability to write, publish, and optimize engaging sports content across digital and social platforms.
-Able to write compelling and accurate copy on deadline
-Able to multitask, juggle competing priorities, and manage time efficiently
-Possess strong communication skills
-Able to keep track and consistently execute digital strategies and goals
-Collaborative team-player willing to pitch in where needed
-Proficiency with non-linear editing (i.e. Adobe, Avid) and newsroom systems such as iNews
-Understanding of CMS tools, SEO guidelines for multiple platforms
-Understanding of how to use video and graphics to support content on all platforms
-Experience with newsgathering and logistics, booking interviews, and managing a content calendar
May require working early mornings or nights
Experience :
- Must have at least two (2) years of previous newsroom experience at a commercial TV station or digital news platform.
- Familiarity with content management systems, social media platforms, photo and video editing.
- Bachelor's degree preferred, additional practical experience considered.
- Spanish fluency a plus.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Additional Information
- Posted: Jul 22, 2026