Marketing Performance Analyst

We are your Energy Technology Partner. We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values - IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) - are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world ?

If you are up to challenge your creativity and make an impact, we are excited to welcome you!

As a Marketing Performance Analyst for the Nordic Baltic zone, you will play a critical role in shaping our marketing strategies and optimizing campaign effectiveness. Your role will involve analyzing performance metrics, providing actionable recommendations and collaborating with cross-functional teams.

In this role you will be joining us on our exciting journey towards a more sustainable future. You will be responsible for interpreting data and turning it into insights to provide our Marketing organization with in-depth analytics and actionable recommendations to drive our commercial performance forward as we aim to be the best performing Sales & Marketing organization in our industry.

You are eager to understand and learn about the business and commercial organization and you animate the Nordic Baltic Sales & Marketing organization with analytics, insights and actions within fields such as Marketing Campaign Performance, Digital Marketing Performance and Brand Performance.

What will you do?

1) Marketing Campaign Performance Analysis

• Own end‑to‑end campaign measurement defining KPIs per channel and funnel stage; provide actionable recommendations to improve effectiveness.
• Analyse sales funnels and customer intent to understand behaviour and identify friction points; propose fixes with channel owners.
• Design and evaluate experiments (A/B tests, creative and audience tests, landing‑page optimizations) and quantify incrementality of key tactics.
• Attribute performance across paid/owned/earned touchpoints; partner with Digital teams to improve tracking accuracy

• Monitor deliverability and core email KPIs (# of emails sent, Database Coverage, open rate, CTR, Opt-Ins and Opt-Out) and publish dashboards with insights and next‑best actions.
• Optimize audience segmentation and personalization (lifecycle/nurture streams, triggers, frequency caps) to increase engagement and reduce fatigue.
• Run systematic content/testing programs (subject lines, send times, formats) and feed learnings into playbooks.
• Ensure compliance with data‑privacy regulations (e.g., consent, preference center, GDPR) and collaborate with Legal/IT on governance.

• Track earned‑media outcomes (mentions, reach, share of voice, sentiment, key‑message pull‑through) and connect to priority campaigns.
• Monitor Brand Intel outputs and translation cycles to improve data quality and attribute perceptions, feeding insights to PR/Brand managers each cycle.
• Synthesize brand KPIs (awareness, consideration, preference, reputation attributes) and advise on initiatives to strengthen brand equity.

• Animate the Country Marketing communities (Channel Marketing, PR & Communications, Offer/Digital) to share best practices and align on data‑driven recommendations that optimize resource investment and ROI.
• Facilitate regular knowledge‑sharing rituals (monthly forums, show‑and‑tell, success cases, "what didn't work") and maintain a living Copy with Pride Library
• Provide regular KPI reports with insights to foster collaboration and highlight optimization opportunities country‑by‑country.

• Publish standardized dashboards and scorecards (campaigns, email, PR/Brand) with trend analysis and executive summaries.
• Translate data into clear narratives and recommendations for Marketing, Sales, and Country leaders; align on actions and owners.

• Engage closely with Channel Marketing plus Offer/Digital teams, to co‑create objectives and to turn insights into actions.
• Coordinate cross‑functional initiatives that require joint execution.

• Upskill teams through training on tools/metrics and coach countries on reading dashboards and acting on insights (closing the loop).

• 2-4 years of experience in marketing analytics, supporting multinational and multicultural work environments across Europe
• A dynamic individual & role model that inspires & influences our stakeholders in equal measure and has strong analytical and problem-solving skills
• Passion for marketing, digital strategies and enhancing customer engagement as your insights will be key in shaping our marketing efforts and drive success across various channels
• A relevant degree such as Masters degree in Finance, Business Administration, Marketing, Data Science or equivalent
• Effective communicator capable of interaction with different stakeholders including senior management
• Fluency in English is mandatory. Fluency in one or more of the Nordic languages would be a plus.

• Project management
• Data models and reporting packages
• Collecting and analyzing large dataset from various sources
• Analyzing results and identifying patterns and trends in data sets
• Creating data visualizations and reports to effectively communicate findings
• Collaborating with cross-functional teams to establish business needs and develop new data collection and analysis processes
• Maintaining and ensuring the accuracy and integrity of data incl. data cleaning and data preparation
• Staying up-to-date with industry trends and developments to continuously improve data analysis methods
• Data analysis tools and software like Excel, Tableau, SQL Query as a must

• SEMrush, Google Analytics, ContentSquare, funnel.io etc. would be a plus

• Attention to detail
• "Can-do" and positive attitude to challenges and opportunities
• Ability to prioritize and execute tasks efficiently under pressure
• The ability to make data-driven decisions and visualize them in an easily understandable way
• A strong verbal and written communication skills
• An analytical mind and inclination for problem-solving
• Effective teamwork and collaboration skills