Feature Marketing & Enablement, Associate Manager

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Job Category
Marketing & Communications

Job Details

About Salesforce

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Salesforce Strategic Events produces industry-leading global experiences including Dreamforce, Connections, TrailblazerDX, Tableau Conference, and World Tours. The Digital Experience Strategy team defines and advances the attendee journey across web, mobile, Salesforce+, and onsite digital touchpoints.

As the Associate Manager, Digital Experience Strategy focused on Marketing & Enablement, you will lead how new event technology innovations are communicated, understood, and adopted across large-scale events. You will translate complex event tech capabilities into clear, compelling attendee-facing messaging and ensure internal teams are aligned on positioning, sequencing, and value.

You will partner across Product, Creative, Demand Gen, Broadcast, Ops, and PR to craft multi-channel marketing strategies that increase feature awareness, usage, and impact.

This role is critical to ensuring that new technologies achieve full adoption and that messaging remains consistent and accurate across all attendee and internal channels.

Responsibilities:

Marketing Strategy for Event Technology Features

• Lead the development and execution of holistic marketing strategies for event tech features that have transitioned from Product to Enablement.
• Define positioning, sequencing, and messaging frameworks that clearly communicate feature value to attendees.
• Own marketing strategy for Salesforce+ in-app enablement, including prioritization, content placement, and timing.

• Develop content strategies for the Salesforce Events mobile app including Discover modules, onboarding flows, content pages, and in-schedule placements.
• Build strategic push notification plans that drive mobile app usage and feature adoption.
• Write and refine attendee-facing copy across FAQs, event website banners, feature explanations, and in-app messaging.
• Ensure accuracy of feature messaging across registration flows, email communications, Salesforce+ callouts, and social extensions.

• Lead strategy and execution of onsite signage for event technology features including creative requests, art direction guidance, and print production workflows.
• Provide creative mockups and copy points for each event and partner closely with Creative to ensure effective integration into broader communications.

• Partner with Product Managers and Operations Leads to ensure messaging accurately reflects feature functionality and attendee value.
• Lead employee enablement for new features including talking points, enablement guides, FAQs, and executive briefings.
• Coordinate messaging alignment with Demand Gen, PR, and Communications to support broader event campaigns.

• Maintain structured oversight across all messaging, documentation, and enablement materials to ensure consistency and accuracy.
• Establish repeatable frameworks for feature handoff, messaging approval, and cross-channel alignment.
• Track and synthesize feedback from internal partners and onsite observations to refine future enablement plans.

• 5+ years experience in product marketing, event marketing, enablement, or related fields.
• Demonstrated ability to build and execute multi-channel marketing strategies for complex or technical products.
• Exceptional writing skills with a portfolio of clear, audience-focused messaging.
• Strong cross-functional collaboration and project management capabilities.
• Experience contributing to onsite or live event marketing components including signage, mobile app content, and notifications.
• Ability to translate product features into concise, value-driven narratives.
• High attention to detail and ability to manage multiple deliverables under tight timelines.

• Familiarity with event technology systems across website, onsite, mobile, and virtual channels.
• Understanding of virtual or hybrid event environments.
• Working knowledge of UX principles.
• Experience with creative development workflows and asset production.
• Deck-building and copywriting proficiency.