Digital Experience Strategy, Manager
Today• Flexible / Remote
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce Strategic Events produces world-class technology events including Dreamforce, Connections, TrailblazerDX, Tableau Conference, and global World Tours. The Digital Experience Strategy team defines and improves the end-to-end attendee journey across web, mobile, onsite and virtual channels.
Want more jobs like this?
Get jobs in Flexible / Remote delivered to your inbox every week.
As Manager, Digital Experience Strategy, you will translate event goals into clear digital experience strategies and feature requirements. You will lead our virtual event experience strategy, ensuring that virtual attendees receive a cohesive, high-value journey that aligns with in-person programs. You will partner closely with Demand Generation, Broadcast, Virtual Delivery, and the broader Digital Experience Strategy team to extend the impact of in-person events through Salesforce+ and other virtual channels.
You will shape how global audiences discover content, engage with sessions, and stay connected before, during and after events. You will drive innovation, own cross-functional planning, and evaluate the performance of virtual and hybrid experience features.
Responsibilities:
Digital Experience Planning
- Translate event objectives into digital strategy across web, mobile, virtual platforms, and onsite tools.
- Support prioritization of event technology features and improvements based on attendee needs, data and business value.
- Partner with Brand Technology, WEM and Event Tech Operations to define feasibility, sequencing, and delivery plans.
Virtual Event Experience Strategy
- Lead the strategy for virtual attendee engagement across Salesforce+ livestreams, broadcast programming and on-demand content.
- Partner with Demand Gen, Broadcast Production and Virtual Delivery to design cohesive audience journeys that align with in-person event goals.
- Define connection points between in-person and virtual experiences including content programming, session discovery, calls to action and follow-up engagement.
- Shape how global audiences plan, navigate and consume content through feature enhancements, UX improvements and digital storytelling.
- Ensure virtual components extend the impact and reach of flagship events in meaningful, measurable ways.
Attendee Journey and Feature Ownership
- Shape and optimize the attendee journey from pre-event planning through onsite engagement and post-event content discovery.
- Lead strategy for content exploration including topic pages, filters, collections and merchandising that increase views and pipeline influence.
- Support cohesive design of session tools, personalization features and discovery mechanisms across in-person and virtual channels.
Innovation and Continuous Improvement
- Identify new digital capabilities and propose pilots aligned to event goals.
- Support execution of pilots with cross-functional and technical teams.
- Ensure new innovations are adopted across internal teams and external partners through clear enablement plans.
Program Management and Cross-Functional Alignment
- Serve as the Strategic Events representative to the Brand Technology delivery teams, ensuring requirements and event priorities are accurately understood.
- Collaborate across content, operations, marketing, and program teams to ensure the virtual and in-person experience work together seamlessly.
- Partner with analytics teams to define success metrics and measure performance.
Post-Event Analysis and Reporting
- Create concise recaps of digital and virtual feature performance including adoption, engagement and business impact.
- Lead post-event debriefs on virtual experience innovations and ensure insights shape the future roadmap.
Required Qualifications:
- 7+ years in event technology, digital strategy, broadcast/virtual event production, event management or related fields.
- Strong ability to translate business goals into digital experience plans.
- Data-driven mindset with the ability to interpret analytics.
- Strong cross-functional leadership and communication skills.
- Highly organized, detail oriented and comfortable operating in fast-paced environments.
- Deep interest in digital technologies and attendee experience design.
- Willingness to travel as needed.
Preferred Qualifications:
- Understanding of event technology systems including web platforms, mobile apps, onsite digital tools, and virtual platforms.
- Familiarity with UX principles.
- Experience with virtual or hybrid event delivery.
- Strong deck building and written communication skills
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $115,600 - $174,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
Client-provided location(s): Flexible / Remote
Job ID: Salesforce-JR322348
Employment Type: FULL_TIME
Posted: 2025-12-20T20:12:37
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Adoption Leave
- Return-to-Work Program
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- Company Outings
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Learning and Development Stipend
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Professional Coaching
- Work Visa Sponsorship
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Unconscious Bias Training
- Diversity, Equity, and Inclusion Program
Company Videos
Hear directly from employees about what it is like to work at Salesforce.