Digital Marketing & Acquisition Analytics - AVP

Lead project management function across teams to streamline reporting and integrate analytic tools (e.g., Media Mix Modeling / Last Touch Attribution / Multi Touch Attribution) into existing media decision-making frameworks Investigative analytics, targeting & segmentation, measurement, and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels Build robust reporting and insights to understand the conversion and assets driven by media investments by channel to measure impact and optimize future investments Expand and enhance digital media acquisition analytics with a disciplined Test & Learn approach and provide personalized experiences based on audience Partner with stakeholders to identify and expand opportunities and use-cases that data and analytics in making business decisions Analyze large, complex data sets to reveal underlying patterns, correlations, and trends quantitatively Set up and conduct large-scale experiments to test hypotheses for different media channels (e.g., Digital Display and Paid Search) and drive business growth Analyze click-stream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects Enable real time data exchange between 1st Party consoles and key distribution platforms Degree in Science/Engineering/Mathematics/Finance/Statistics preferred along with 3+ years of professional experience At least 2 years of financial services experience in data, analytics, or a related function At least 2 years of experience working with web analytics tools and raw data analytics tools (e.g., SQL, Python, R and SAS). Familiarity with visualization techniques and software Strategic thinker and influencer with demonstrated leadership acumen and problem-solving skills Demonstrated ability to work in a collaborative, transparent style with cross-functional stakeholders across the organization to lead and deliver results Ability to excel in a fast paced, dynamic, work environment Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work. Salary range for the position: 90,000 - 130,000 Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which also may include a discretionary bonus component. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.