Marketing Strategy Lead

The J.P. Morgan Investment Bank provides investment banking solutions, including M&A, capital raising and risk management, for a broad range of corporations, institutions and governments.

As the Marketing Strategy Lead within Commercial & Investment Bank you will work closely with the investment banking teams - including industry coverage and product groups (M&A, Capital Markets, and Corporate Finance Advisory) - to develop and execute strategic marketing plans and integrated campaigns. You will be responsible for understanding and reporting on the investment banking landscape inclusive of competitor activity, J.P. Morgan's practices and industry trends. Based on these insights, you will recommend engaging content and innovative programs to support J.P. Morgan's investment banking business. In addition, you will implement internal and external campaigns, working closely with the business, cross-line of business partners, and the Commercial & Investment Bank Global Marketing and Communications group at large.

• Partner with investment banking teams to develop strategic, innovative marketing plans and innovative programs that align with business priorities; assess competitor and industry developments to inform marketing strategies that support the J.P. Morgan brand
• Create content in partnership with the business to support the needs of the investment banking product and industry teams - videos, podcasts, articles, etc
• Design and implement internal and external campaigns that creatively leverage all distribution channels (client newsletters, web, social, etc.) to increase reach of content developed by business and marketing centers of excellence
• Collaborate with Corporate Brand and Global Corporate Finance Operations (GCFO) to ensure brand guidelines are upheld across marketing templates and collateral developed for the business
• Partner with agencies, vendors and internal partners globally to build out campaign materials - on time and on budget; work with Legal and Compliance teams globally to ensure approvals are in place for all activity before campaign and/or development work begins and for sign-off upon completion
• Collaborate with extended global team of marketing colleagues across the firm to ensure effective coordination of sector, local, regional, and global activity with consistent messaging
• Produce campaign recaps and quarterly reports showcasing marketing initiatives from across Commercial & Investment Bank Marketing globally / locally, pulling in data & analytics, digital assets, etc. to help tell our story and highlight wins
• Handle logistics tied to asset creation from project submissions in WorkFront to scheduling podcast / video recordings with internal / external stakeholders, coordinating with Production team / vendors through to execution
• Review programs results with Data & Analytics team in real-time to optimize campaigns as needed and apply learnings to future campaigns focused on building best practices
• Hold kick-off and debrief meetings for all programs to ensure upfront agreement on and awareness across Internal Communications, Content, Web, Social, Production Legal, Compliance, etc

• 7 years of work experience; Bachelors Degree in Marketing or related field
• In-depth knowledge and understanding of investment banking products, client segments and overall industry landscape
• Strong interest in digital and content marketing; deep analytical skill set; able to synthesize information quickly and spot trends and opportunities
• Experience developing and managing projects and processes (including budgets - from planning to invoicing and tracking)
• Superb written and oral communication skills; must be able to efficiently and effectively develop decks (Microsoft PPT) for senior management
• Proficient with logistics to support internal/external stakeholder needs (podcast episodes, etc.)
• Strong track record partnering with senior leaders and the ability to influence stakeholders
• Proven project and time management skills, able to manage multiple and varied projects concurrently, and end-to-end
• Highly comfortable working in environment with shifting priorities and timelines
• Attention to detail and ability to connect the dots on programs within the Commercial & Investment Bank and across lines of business is critical
• Detail-oriented self-starter with data-driven approach

• Investment Banking experience