Head of Proposition, JP Morgan Personal Investing

Behind every investment is a person with ambitions, motivations and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.

J.P. Morgan Personal Investing offers award-winning investments, products and digital wealth management services to over 275,000 investors in the UK. We built the business with innovation as a core part of our ethos to give consumers the confidence and clarity to make informed investment decisions and achieve their financial goals.

As head of proposition at J.P. Morgan Personal Investing you will help us evolve and sustainably drive growth in the UK market. This role is responsible for shaping and executing the strategy for our overall investment proposition in the UK market. You'll collaborate with commercial, financial and product teams to turn customer insights, market analysis and robust commercial decision making into a differentiated proposition that delights customers, meets regulatory standards and exceeds business targets.

• Shape and deliver a compelling UK investments proposition that drives acquisition, engagement, profitability, and exceptional customer outcomes
• Collaborate with product owners to define, prioritize, and own the end-to-end customer proposition in the UK market
• Manage and evolve Customer Outcome Indicators and risk metrics to identify emerging issues and mitigate potential harms
• Partner with commercial and marketing teams to define and own customer value management, including product adoption and incentive strategies
• Demonstrate strong understanding of P&L drivers across product domains and drive prioritization of initiatives to achieve business objectives
• Conduct market research, competitor benchmarking, and customer insights analysis to inform a dynamic multi-year proposition roadmap
• Cascade market-specific requirements, competitor, and customer insights between product domains
• Use data-driven insights to enhance features, messaging, and channel strategies for improved customer acquisition and engagement
• Identify opportunities and threats from regulatory changes, shaping policy perspectives and responses
• Build strong cross-functional alignment with internal stakeholders and work closely with risk and compliance partners
• Provide strategic, risk, and financial updates to senior and board-level audiences

• Experience in investment proposition development or related financial services roles
• Strong commercial acumen and understanding of P&L drivers
• Ability to translate customer insights and market analysis into actionable strategies
• Proven collaboration skills with cross-functional teams
• Knowledge of UK regulatory environment for investment products
• Excellent communication and stakeholder management skills
• Analytical mindset with a focus on data-driven decision making
• Commitment to delivering exceptional customer outcomes
• Ability to manage multiple priorities in a fast-paced environment
• Solution-oriented approach with a passion for innovation
• Demonstrated ability to drive business growth and achieve targets

• Experience in digital wealth management or fintech environments
• Background in market research or customer insights analysis
• Familiarity with incentive and reward program design
• Experience presenting to senior and board-level audiences
• Understanding of risk management frameworks
• Track record of leading cross-functional projects
• Passion for building inclusive and customer-centric cultures