Henry Schein Products Specialist

Henry Schein Global Is A Health Solutions Company Powered by A Network of People and Technology

Our 900+ Team Schein Members in Canada work together to support dental and medical practitioners, practices and businesses providing supplies, equipment, service, and digital technology driven through an all-encompassing business solutions approach which brings our Corporate Mission to life:

"To help our customers be more successful, so they can focus on delivering the best quality care."

WHY US

You will enjoy a compensation package including salary, commission opportunity, health benefit plans, company and pension. We will also provide you with the opportunity to engage and participate in a variety of team perks, corporate and wellness initiatives. We are a company focused on individual talent development and success, in addition to your well-being.

WHAT YOU WILL DO

The Product Marketing Specialist, HSP is responsible for driving the downstream go-to-market execution and lifecycle management of Henry Schein Products (HSP). Working closely with internal stakeholders, this role ensures seamless alignment in bringing products to market. The Product Marketing Specialist serves as a key link between the category management, HSP specialists, sales, and marketing teams to optimize the HSP portfolio. This role influences marketing initiatives, promotional activities, and portfolio decisions through data-driven insights and cross-functional collaboration.

This role requires in office collaboration two (2) to three (3) days a week.

Product Evaluation

• Own and centralized the Canadian New Product Initiative (NPI) launch plan
• Support all downstream product marketing functions
• Identify and evaluate new product offerings and determine which should be added to HSCI's, HSP mix. This evaluation will include:
• Product specifications and market demand using the New Product Submission - Business Partner Requirements Form
• Database analysis to identify market opportunities
• The opinions of all stakeholders, both internal and external
• Vendor support and overall vendor relations
• Alternative and competing product lines
• Price points and gross margin expectations

• Perform detailed database and market analysis to identify HSP trends, including:
• Product sales trends
• Gross margin analysis
• Support sales and marketing teams with product knowledge, value propositions, and key messaging for campaigns, training, and promotional tools.

• Provide strategic direction to the HSP sales team on specific marketing initiatives. This direction will include product selection, positioning and price for a number of advertising vehicles, including; catalogues, flyers, monthly specials, private label catalogue, new product launches, ecommerce platforms and trade shows
• Establish price and gross margin levels at the individual SKU, and product family level that maximize growth opportunities and return on investment
• Work in coordination with internal and external stakeholders, HSCI strategic plans and competitor positioning

• Supports the development of strategic sales plans to drive revenue growth and helps to expand market share within assigned product lines

• Implements initiatives to strengthen customer retention, upselling, and cross-selling, contributing to sustained revenue expansion

• Develop schedules and budget plans to ensure deadlines for assigned projects or tasks are met

• Communicate with Manager, Henry Schein Products regarding all activities and deviations from project plans and budgets

• Post-secondary education majoring in Marketing or Finance
• Minimum three to five years' experience working in a corporate, matrixed environment
• Category management, specialist experience is preferred
• Advanced Excel, Word, PowerPoint, Outlook and TEAMS
• Strong written and verbal communication skills
• Multi-task, juggling multiple business priorities
• Detail Oriented
• Financial acumen, basic to intermediate financial reporting skills
• Strong interpersonal skills