Product Marketing Specialist - EV/PHEV Vehicles

Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)


The role:
Product Marketing Specialist build bridges among product development, marketing and sales, by developing and executing 360° strategies to drive the product's value to the market.

What You Will Do (Responsibilities):

• Develop short- and mid-term strategies for BEV and PHEV vehicles, covering content, trim levels, configurations, pricing, mix, volume, color options, and special editions.
• Support and monitor the 360° product strategy, including sales performance, training, advertising, CRM, distribution, pricing, customer experience, and test drives.
• Lead cross-functional Go-to-Market planning to ensure impactful, well-executed vehicle launches.
• Create tactical plans to improve product-line KPIs throughout each vehicle's lifecycle.
• Partner with Content, CRM, Media, Retail, and Digital teams on product communication briefs, advertising, and communication plans.
• Support events and sponsorships with Live Marketing and PR teams.
• Collaborate with Product Planning, Global Product Marketing, and South America teams on long-term and global product strategies.
• Participate in Product Development forums (PETs) to coordinate marketing deliverables and product updates; lead marketing milestones during vehicle development.
• Prepare presentations for senior leadership.
• Work in collaboration with South America product marketing teams.

Location : São Caetano do Sul/SP

Your Skills and Competencies (Required Qualifications):

• Graduation: Administration, Marketing, Engineering or related;
• Postgraduate: MBA with Marketing or Project Management will be a differential;
• Languages: Fluent in English (mandatory) / Spanish (desirable);
• Previous experience in Product Development, Planning, Marketing or Sales at the automotive or autoparts companies;
• Microsoft Office advanced knowledge
• Experience with electric vehicles will be considered an asset.

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