Platform Activation Lead

Description

As part of the larger Customer Engagement Team, the Platform Activation Lead is integral piece to GM's overall campaign management operations process. Platform Activation Leads are relied upon to work closely with Campaign Management Leads (CML) to write program codes to design, build, and execute programming using Python, SQL and Adobe Campaign with the end goal of providing accurate data to the CML for campaign or report distribution.

This role requires a self-starter, with a drive to learn state-of-the-art Marketing CRM Campaign tools and technology. We are looking for a creative problem solver who is also obsessed with detail. This role will be a key liaison across the business various stakeholders from business partners to technical teams across the Customer Engagement organization.

What you will do (Responsibilities)

• Fully understands details of GM's Marketing data warehouses for Rewards Card, Rewards Loyalty, GM Owner database, and Analytics data mart
• Fluent in relational database structure, develops workflows and queries to pull customer audiences for campaign execution. Ensures data is accurate, segmented, cleansed, properly formatted, and ready for market
• Proficient in MarTech tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• Understanding of Analytics to create custom sampling audit reports for incentivized offer and audience testing
• Provides data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction
• Conducts post-release validation and signs off on all production output data sets, along with the Campaign Management Lead (CML)
• Strategically provide direction to the CML and GM stakeholders on how best optimize suppressions, deduping in campaign programs, to ensure proper targeting/optimized data output
• Understands GLBA in usage of bank partner data, data compliance, data security and access to financial platform
• Ability to innovate using Python, leveraging Business Intelligence (BI) reporting tools, and understanding Adobe Campaign
• Maintains and updates running-the-business technical processes to support campaign use
• Manages and executes multiple Level complex campaigns of various types, which may include the review of campaign specifications, mail matrices, working with CMLs to validate and obtain sign-off of marketing deliverables and dynamic campaign execution
• Develops and maintains robust, compliant data processing solutions using Python, JupyterHub, and Airflow. Proactively audits and optimizes programming efficiencies, ensuring adherence to GLBA, SLA, and internal standards
• Drives, shares and documents best practices and adoption of standard processes, process improvements and other innovations
• Collaborates with business stakeholders and the CML to troubleshoot, validate, and resolve issues, accurately identify campaign targets, design campaign programming, and build custom business reports to ensure high-quality deliverables and minimize risk

• Bachelor's degree required. Information Technology, Computer Science, Data Science or other related technical fields preferred
• 3+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• 3+ years software development experience
• Strong understanding of relational database design and application
• Understanding of best practices, framework, and design principals the following areas:
  • Python
  • SQL / PL -SQL
  • Campaign Management Tools (Adobe)
  • HTML
• Knowledge of Information Technology best practices
• Demonstrated ability to own / drive communicate with clients and internal stakeholders - answering complex questions, resolving issues, conducting research for client marketing team including marketing management.
• Attention to detail, important to monitor and audit