Market Research Analyst - Digital Media (Apps & Websites)

• Bachelor's degree.
• 2+ years of market research experience, preferably with a focus on digital media, apps, or websites.
• Experience with or exposure to UX/UI market research and usability testing platforms (e.g., UserTesting, Qualtrics).
• Strong analytical skills; with proficiency in running cross-tabs and mining raw data sets.
• Excellent collaboration and communication skills; able to present findings to diverse audiences.
• Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines.
• Proficient in Word, PowerPoint, and Excel.
• Understanding of AI principles and their application in market research.

Preferred Qualifications

• Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field.
• Experience in website and mobile app usability research.
• Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, Card Sorting, Ethnography, Observational Research).
• Moderator experience is a plus.
• Familiarity with statistical concepts and applications.
• Experience with SQL or Python for data analysis is a plus.

#LI-JC1

If you're passionate about consumer research in the automotive industry, apply now and help shape the future of General Motors!

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel < 25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202524185

Employment Type: FULL_TIME

Posted: 2025-12-17T00:17:21