Salesforce Marketing Cloud Engineer

Overview

It's an exciting time to be a member of the Fisher Investments Technology Department. We're investing in the future of our firm's technology and are building our team to achieve global growth. We are looking for a Salesforce Marketing Cloud Engineer to support our Marketing and Corporate Communications Technology Services team. If you are looking for an opportunity to make a difference as we develop scalable and strategic solutions to support our global growth, we want to hear from you!

The Opportunity:

As Salesforce Marketing Cloud Engineer, you will report to the Application Development Group Manager and oversees platform administration, technical implementation and advanced feature development across the Marketing Cloud ecosystem. You will be hands-on with day-to-day platform management while also implementing sophisticated solutions using Data Cloud, Personalization, and core Marketing Cloud functionality.

The Day-to-Day:

• Oversee data extensions, publication lists, and subscriber management
• Monitor platform health, system limits, and usage metrics
• Implement security best practices and manage authentication settings
• Maintain integrations with Salesforce CRM and third-party systems
• Troubleshoot platform issues and coordinate with Salesforce support when needed
• Build email campaigns using Email Studio and Content Builder
• Develop responsive email templates using HTML, CSS, and AMPscript
• Create dynamic content and personalization within email campaigns
• Implement advanced segmentation and targeting strategies
• Configure and manage triggered sends and transactional emails
• Optimize email deliverability and monitor sender reputation
• Design and build customer journeys using Journey Builder
• Implement marketing automation workflows and triggered campaigns
• Configure entry sources, decision splits, and engagement paths
• Set up journey analytics and performance monitoring
• Optimize journey performance based on engagement metrics
• Configure and manage data ingestion from multiple sources
• Design and implement data model objects (DMOs) for customer data
• Set up identity resolution rules and unified customer profiles
• Build audience segments and activate them across marketing channels
• Write SQL queries for data extraction and segmentation
• Monitor data quality and implement validation processes
• Maintain data streams and troubleshoot data flow issues
• Configure Einstein Personalization recommendations and predictive models
• Implement real-time personalization and content decisioning
• Build personalized experiences across email, web, and mobile channels
• Write and maintain AMPscript for dynamic content and personalization
• Create and manage SQL queries for data segmentation and reporting
• Build and maintain API integrations using REST and SOAP

• 5+ years of hands-on experience with Salesforce Marketing Cloud
• Strong proficiency in AMPscript, HTML, CSS, and SQL
• Experience with Email Studio, Journey Builder, Content Builder, and Automation Studio
• Knowledge of Salesforce Data Cloud and Personalization (or similar CDP/personalization platforms)
• Experience with API integrations (REST/SOAP)
• Basic JavaScript/SSJS knowledge preferred
• Deep understanding of Marketing Cloud data architecture and data extensions
• Experience with subscriber management and data relationship models
• Knowledge of Marketing Cloud security and permission structures
• Understanding of Einstein AI capabilities and machine learning concepts
• Familiarity with mobile and push notification capabilities (Mobile Studio)
• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer, or Consultant)
• Experience with other Marketing Cloud studios (Social, Advertising, Mobile)
• Understanding of customer data platforms and identity resolution concepts

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.