Senior Digital Marketing Specialist
If you desire to be part of something special, to be part of a winning team, to be part of a fun team - winning is fun. We are looking forward to a Senior Digital Marketing Specialist in Eaton's Electric business, based in Singapore. In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it's in our values, part of our vision, and our clearly defined aspirational goals.
What you'll do:
We are seeking a digitally savvy and results-oriented Senior Digital Marketing Specialist to lead and evolve our regional digital marketing strategy across East Asia within Eaton's Electrical Sector. This pivotal role will drive brand visibility, optimize web performance, and accelerate lead generation through data-driven, multi-channel campaigns.
As a senior contributor in a matrixed APAC organization, you will collaborate closely with regional and global teams to execute integrated marketing initiatives that align with business goals and customer needs.
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A. Strategic Campaign Leadership: Lead the planning, execution, and optimization of digital campaigns across web, social media, email, and paid media channels.
B. Social Media Execution: Support daily implementation of APAC Electrical Sector campaigns on social media platform (LinkedIn, Facebook and YouTube), ensuring consistent brand messaging and engagement.
C. Email Marketing & Automation: Collaborate withregional Marcom teams to deploy Eloqua-based email campaigns, design forms and landing pages, and support system upgrades and enhancements.
D. Website Management & Localization: Oversee Eaton.com content rollout, localization, and continuous improvement for East Asia markets.
E. SEO & SEM Optimization: Partner with regional Marcom teams to drive Google Ads campaigns and enhance SEO performance through targeted content strategies.
F. Global Collaboration: Work with global peers to troubleshoot issues, implement new processes, and share best practices across regions.
G. Analytics & Insights: Leverage Google Analytics and other tools to deliver actionable insights and regular performance reports that inform strategy and improve ROI.
H. Field marketing support: Ready and willing to support regional business offline event to boost brand awareness as needed
Qualifications:
Bachelor degree in business, marketing, electrical or related areas preferred
8 years of Digital Marketing experience
Skills:
Adobe Experience Manager, Eloqua, Google Ads manager, GA4
Communication skills, problem-solving, team work, adaptability
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)