Job title: Head of Marketing
Location: Milan
Contract terms: Permanent
About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.
About the role
In this position, you 'll play a critical role as brand guardian, ensuring consistency of brand execution and application across multiple priority projects. You 'll also have the opportunity to lead critical projects that shape the future across the wider portfolio too.
Want more jobs like this?
Get jobs in Milan, Italy delivered to your inbox every week.
You 'll build the future of our brands, ensuring all programs are consistent and in line with brand and company strategy and ensuring the right priorities are fully resourced.
Your Key Responsibilities
- Leading future direction for our brands and business including the 1 year and 3 year brand strategic growth plans
- The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners
- Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
- Prioritizing and resourcing projects to achieve brand and business outcomes
- Building brands of the future and shaping the long term consumer relationship with our brands
- Supporting Marketing Leadership Team {MLT} and other MM's on development of top priority projects ensuring brand consistency.
- Supporting MLT in defining the portfolio strategy and approach to win both for brand priorities and at beer/spirits portfolio level
- Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit
Ensuring all projects meet the Diageo expectations
- Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
- Fame. Making our brands the most talked about and resonant in culture
- Local relevance. Ensuring local consumers are at the center of all of our plans, exciting and adapting global drivers to deliver.
- Creative Flair. We create work that stops consumers and is recognized globally
- Learning. No project is over until we have learned from it and shared the findings
- You will be building purposeful winning brands, using insight to sell more and forge powerful relationships. You 'll drive marketing performance, by delivering integrated execution.
About you
- Strong relevant marketing experience - 10+ years with strong understanding on Italian market (consumer, media, culture)
- Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
- Holistic skill set across all marketing pillars as well as a track record of leading groundbreaking business results
- Being able to excel when in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
- A history of working across media, digital social & DDM, experiential, PR, culture and trade marketing
- Experience of working with and leading a team, whether directly or indirectly
- Experience working across multiple countries/geographies/cultures
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.