Customer Activation Manager (6 months-FTC)

Yesterday Amsterdam, Netherlands

Customer Marketing Manager On Trade (FTC - 6 months)

Location: Amsterdam

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. At Diageo, character is everything. So if you share our sense of adventure, you'll have the chance to learn a huge range of skills and fields, and build an exceptional career with us.

About the Role:

Are you ready to make a difference? The Customer Marketing team works closely with our commercial team to understand the needs of shoppers and customers and then collaborate with the shopper & brand teams to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. This role will focus on the delivery of key On-trade channel projects (festivals, music, convenience, field sales) in the Netherlands (part of the Benelux & Nordics cluster), working closely with our On-Trade Customer Marketing Lead and other commercial colleagues. With a commercial and analytical approach you will deliver best in class activations.

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Your Responsibilities:

  • Project managing the implementation of key platforms & activations defined
  • Partnering with Key Account Management in developing the business & achieving our growth ambition
  • Ensuring customer commitment/nominations are secured within agreed lead times.
  • Measuring & evaluation activities to ensure we are constantly improving our plans


About you:
  • Minimum of 4 years' experience as Sales or Marketing Executive equivalent, with preference for previous on-trade experience.
  • Excellent Project Management skills
  • Strong communicator interested in building relationships and work collaboratively within a team
  • Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly
  • Analytical approach, insights-driven and strategic thinking.
  • Fluent English, preference for min. moderate level Dutch


Our Offer
  • A fantastic company culture that puts employees and their development first
  • A competitive salary with bonus and many benefits
  • A great parental leave policy ...and of course, THE best colleagues!


Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. Character Is Everything

Client-provided location(s): Amsterdam, Netherlands
Job ID: Diageo-JR1121109
Employment Type: FULL_TIME
Posted: 2025-12-15T23:52:14

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

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