Marketing Summer Internship - 10 Weeks Direct-to-Consumer

What You'll Gain
• Ownership of a high-impact consumer insights project
• Exposure to modern DTC marketing, social listening, and omnichannel strategy
• Experience translating qualitative insights into strategic recommendations
• Collaboration with senior marketing leaders and cross-functional teams
• Mentorship and professional development throughout the internship
By the end of the program, you will leave with practical experience, a portfolio-worthy project, and a deeper understanding of how consumer insights shape marketing strategy in the biopharmaceutical industry.

Key Responsibilities
Under the guidance of Marketing Leadership, you will:
• Conduct social listening across patient forums, advocacy groups, and social platforms to identify themes related to trust, education, and engagement
• Analyze conversations for sentiment and key insights, including education gaps, emotional support needs, and treatment barriers
• Research consumer expectations and trusted brands outside of pharma to understand loyalty drivers, personalization, and authenticity
• Compare social listening findings with broader consumer marketing trends
• Support the development of actionable insights to inform CSL Behring's omnichannel and influencer strategies
• Synthesize findings into a final insights report and strategic recommendations
• Present outcomes and recommendations to senior marketing leadership

Qualifications
Education
• Rising junior or senior pursuing a bachelor's degree in Marketing, Business, Communications, or a related field

Skills & Experience
• Strong analytical, research, and critical-thinking skills
• Interest in healthcare marketing, consumer behavior, and digital innovation
• Excellent written, verbal, and presentation skills
• Curious, creative, and eager to learn in a collaborative environment

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

Client-provided location(s): King of Prussia, PA

Job ID: CSL_FGB-R-267328

Employment Type: INTERN

Posted: 2025-12-19T23:31:29