Field Marketing Manager, America\u0027s (Remote US)

Reporting to the Sr Director Demand Generation, the Field Marketing Manager will turn regional strategy into pipeline. They'll plan and execute high-impact field programs, executive dinners, roadshows, third-party conferences, and customer events while partnering closely with Sales, Demand Gen, Partner Marketing, and Customer Success. This is a hands-on role for a creative, detail-driven B2B event marketer who thrives in fast, accountable environments.

Essential Duties/Responsibilities:

• Own regional event strategy & execution
  • Plan and run executive roundtables, industry conferences, customer meetups, and sponsored events aligned to sales priorities.
  • Manage end-to-end logistics: venue sourcing, contracts, vendors, budgets, SWAG, shipping, signage, pre-event promotion, and on-site execution.
  • Ensure every program reflects brand standards and delivers a best-in-class attendee experience.
• Partner deeply with Sales & BDRs
  • Prioritize regions, verticals, and target accounts with Sales leadership.
  • Build pre- and post-event plays (emails, sequences, ads, content) with Demand Gen and BDR teams to maximize attendance, lead capture, and follow-up.
• Drive measurable impact
  • Own program KPIs: registrations, attendance, MQL/SQL quality, meeting creation, sourced/influenced pipeline, and ROI.
  • Track and reconcile program budgets; manage third-party vendors and contracts.
  • Analyze performance and surface clear, actionable insights to optimize the next event.
• Extend beyond in-person events
  • Support field webinars and local initiatives to engage prospects and customers.
  • Collaborate with Product Marketing to tailor regional content, talk tracks, and offers.
  • Serve as an on-site brand ambassador and relationship builder with customers, prospects, and partners.
• Other duties as assigned.

• 4+ years field marketing experience in B2B tech (SaaS or enterprise software preferred).
• Proven track record running multi-city programs and third-party conference investments that convert to pipeline.
• Strong project management and on-site execution skills; comfortable juggling multiple timelines.
• Demonstrated success collaborating with Sales to build regionally aligned programs.
• Excellent written/verbal communication, problem-solving, and stakeholder management.
• Proactive, results-oriented, and comfortable owning outcomes end-to-end.
• Creative thinker who brings new program ideas and iterates based on data.
• Flexible and steady under pressure; thrives in fast-changing environments.

• Bachelor's degree preferred (BA/BS) or equivalent practical experience.
• Proficiency with Salesforce and Marketo (or HubSpot) for campaign builds, tracking, and reporting.
• Familiarity with event platforms and digital promotion channels (email, paid social, retargeting).
• Competent using analytics to make data-informed decisions and optimize programs.
• Experience in cybersecurity or other regulated/complex B2B categories is highly preferred.
• Background developing ABM-aligned field programs with partner co-marketing is highly preferred