Senior Specialist Marketing, Localization

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Role Overview

The Senior Specialist, Localization drives Go-To-Market plans, focusing on scaling marketing efforts in key geographic markets, particularly the US. This role collaborates with regional and marketing channel stakeholders to translate business strategy into actionable marketing plans and define necessary capabilities for long-term growth. They maintain relationships with regional teams (Product, Commercial, FP&A, LT) to align on business strategy, drive quarterly and annual marketing plans, and communicate progress. Working closely with marketing channels, they develop marketing plans, translate product/business strategy into briefs, keep channels updated on regional developments, capture product requirements, and align dependencies with product and data teams. This person also leads multi-channel scaling work streams and campaigns. Additionally, they manage multi-channel marketing priorities, converting business strategy into actionable plans. Success requires close collaboration with commercial, product, and marketing stakeholders, applying deep marketing experience to challenge strategies, articulate trade-offs, develop results-driven strategies, and maintain strong senior leadership relationships, all while keeping the customer perspective central.

Key Job Responsibilities and Duties

• Be the primary point of contact for key stakeholders across key regional teams
• Provide a marketing perspective to key topics within the region, identifying the right time to bring the right marketing channels into conversations
• Drive quarterly and annual GTM plans for key regions
• Develop and coordinate integrated marketing programs that span multiple marketing channels
• Drive key horizontal marketing priorities within the BU Marketing team

Role Qualifications and Requirements

• 5+ years of experience in online, data-driven, performance Marketing
• Excellent stakeholder management skills, with an ability to bring together groups with a diverse range of opinions
• Evidenced ability to influence decision makers across marketing, commercial and product teams
• Aptitude for technical and data driven topics, with the ability to challenge technical teams where needed
• Confident in leading strategic workstreams, often with high levels of ambiguity and clarification required
• Experience in delivering strategic proposals and advice up to SVP level
• Ability to analyze and interpret data sets, identifying salient information to inform strategy
• Strong commercial acumen, able to understand all sides of a business challenge
• Experience working with marketing, product and FP&A topics
• Strong project management skills; organised, with strong communication skills
• Proactive in identifying and addressing blockers and areas of misalignment independently where possible
• A strong marketing background, with either in depth knowledge in at least one marketing channel, or broad marketing experience across multiple channels

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com's Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: "At Booking.com, the diversity of our people doesn't just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It's a place where you can make your mark and have a real impact in travel and tech."

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let's go places together: How we Hire
• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Client-provided location(s): Amsterdam, Netherlands

Job ID: booking-21309

Employment Type: OTHER

Posted: 2025-12-16T18:36:07