At SxSW, Warby organized a three-day event best described as a Vaudeville circus with a hipster twist, set on a old farm and featuring hired performers of the quirky, vintage variety wandering amidst the crowd. Citizen’s Band performed each night, and the party’s overarching theme was one of anti-apathy—complete with a tent for Rock the Vote.
Warby Parker is a transformative lifestyle brand with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. Founded in 2010 and named after two characters in an early Jack Kerouac journal, Warby Parker believes in creative thinking, smart design, and doing good in the world. For every pair of glasses sold, a pair is distributed to someone in need.