Leadership principles drive Amazon’s success by being more than fancy slogans—they’re legitimate guidestones that all employees and leaders share. Because of this united vision, the company pushes for work-life harmony, which makes leaders approachable for business and personal matters. In fact, managers are more like mentors to bounce ideas off of, and they give individuals free reign when it comes to owning a project.
Customer experience has been a defining quality of Amazon since 1995, when the marketplace launched to support online book buying. After business took off, the company moved from the founder’s garage and into new markets all at the same time. Now, Amazon’s spirit of innovation extends well beyond paperbacks—the platform spearheads e-commerce development and user-centered technology like no other.