SPARK Neuro applies neuroscience to the real world to help companies optimize their content.
Working at SPARK Neuro
Founded in 2017, SPARK Neuro is a neuroanalytics company that uses brain activity and other biometric measurements to quantify audience emotions and engagement. The company uses the data it collects to optimize advertising and entertainment content for clients in a variety of fields. While their work is primarily focused in advertising, the applications of neuroanalytics are endless.