Julie Bornstein is the Senior Vice-President of Sephora Direct, which includes Sephora.com, Beauty Insider (Sephora's Loyalty Program), Social Media, Mobile, and the Sephora Call Center. Prior to joining Sephora, Julie served as the GM of Urban Outfitters Direct, and prior to that, as Vice-President of Ecommerce for Nordstrom. Julie started her career in merchandising at DKNY, and also worked in business development at Starbucks and in Investment Banking in the Consumer practice of Robertson Stephens. Julie sits on the Board of Directors for start-up company TheFind.com, serves as an advisor to the children's apparel line Tea Collection, and is a longtime advocate of womens reproductive freedom. Julie's favorite activity is hanging out with her kids, Lucy and Sam. Julie has a BA and MBA from Harvard.