Director, Product Marketing

Director, Product Marketing

Zynga is looking for an experienced Director of Product Marketing to join our growing team! This position directly reports to Zynga’s CMO and will work closely with both studio leaders and functional Publishing leads.

Responsibilities:

  • Develop and lead franchise strategies, go-to-market plans and the execution of integrated marketing campaigns across a group of key franchises.
  • Deliver data-driven strategies to inform product direction leveraging consumer insights, competitive intelligence and market data.
  • Partner closely with functional Publishing team members – player insights, user acquisition, direct marketing, cross-promotion, PR, business development, social & community – to drive best in class marketing plans and campaigns.
  • Create quarterly, yearly and multi-year marketing plans – a long term, cohesive strategy to drive brand equity creation and key business metrics.
  • Act as the advocate for our consumers – ensure all messaging is compelling and inspiring and our features and functionality align with what our players want.
  • Be a “marketing ambassador” between Publishing and Studios. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Zynga.
  • Help build brands that players love and extend into their everyday lives.

Required Skills:

  • 10+ years of outstanding experience in broad, cross-functional, consumer marketing with a minimum of 2 years experience at a gaming company strongly preferred
  • Owner/CEO mindset: ability to take ownership of an issue and see it through to business outcomes
  • A strong track record of success and results at previous companies
  • Comfortable working in a very analytics driven company
  • Previous start-up, games and/or social media experience a strong plus
  • Experience successfully managing a team of direct reports
  • Ability to be influential with a history of leading effective cross-functional partnerships
  • Passion for social games and disruptive businesses
  • Ability to be flexible on a day to day basis with task priority
  • Ability to operate at an extremely fast pace
  • Bachelor’s degree required, MBA strongly preferred


Meet Some of Zynga's Employees

Nicole O.

Vice President, Games

With a long-term strategy in mind, Nicole works alongside an array of teams from various disciplines, guiding them as they create fun and exciting products to engage Zynga fans.

Jenny L.

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Jenny works at the intersection of business strategy and user-driven design, collaborating with a cross-functional team of engineers, designers, and artists to create and ship games that players love.


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