Senior Manager, Content Strategy

You Will Get To

• Develop and execute comprehensive content strategies that align with Zillow's business goals and brand voice.
• Lead the creation and long-term success of a unified help center for external customers and support internal content delivery for frontline teams.
• Champion content governance frameworks to ensure brand consistency and alignment across all channels.
• Manage content calendars, workflows, and delivery processes for efficient and scalable production.
• Foster a culture of creativity and performance within your team, encouraging collaboration across marketing, product, sales, support, and customer success.
• Build feedback loops and analyze performance data to deliver actionable insights and drive continuous improvement.
• Partner with IT and data teams to ensure seamless integration and data flow between marketing systems and other platforms.
• Oversee the selection, implementation, and optimization of content technology tools, including generative AI, chatbots, automation, analytics, and content management systems.

This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC the standard base pay range for this role is $139,800.00 - $223,200.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 10+ years of experience in content strategy, including at least 2 years in a management role.
• Demonstrated leadership in content strategy across multiple channels and formats, with a strong portfolio and experience managing high-volume outputs and tight deadlines.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience working with contact center frontline teams, technical support, or large-scale digital/social media content agencies is strongly preferred.
• Proven ability to create and execute content strategies that drive engagement and business growth.
• Skilled in marketing technology, including building workflows, dashboards, and integrating content management and publishing platforms.
• Strong analytical skills with a data-driven mindset to measure and optimize content performance.
• Effective project management skills, with the ability to manage multiple content streams and priorities.
• Collaborative approach, with experience working across creative and technical teams.

Transferable Skills

Here at Zillow - we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We're also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don't just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees' Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.