Growth Marketing Manager

About the Company:
Created to answer the seemingly simple idea that there must be a smarter way to sell, ZenProspect is the most effective way to help companies scale their growth. We help teams identify and acquire target prospects, A/B test drip campaigns, convert into qualified appointments and demos, and get predictive analytics with our simple, all-in-one platform. Our mission is to connect companies who have great products with businesses who need them.

ZenProspect is run by a lean team of mission-oriented individuals driven by big ideas. The incredibly high caliber team is genuinely interested in building a great product and everyone is able to do so by following a motivating set of company values -- like humility, integrity, and continuous growth.

About the Role:
This role will take a uniquely capable marketer who has experience using data to drive integrated marketing campaigns and also create the necessary content that resonates with target audiences.
You must be both creative and analytical, have a strong bias to action, and be able to work collaboratively in a loosely structured, highly dynamic environment. The position reports to the Head of Marketing.

Responsibilities

  • Develop and execute programs across the sales cycle to generate new inquiries, qualify existing prospects, drive sales meetings, and grow the sales pipeline.
  • Create and run innovative campaigns for industries, market segments and target roles.
  • Define and deploy multiple marketing tactics as needed: web content, landing pages, emails, papers, videos, infographics, direct mail, display ads, and field campaigns.
  • Collaborate with internal stakeholders and manage external vendors to build and execute campaigns and create content.
  • Engage with sales to define and train on their campaign responsibilities.
  • Use salesforce.com and Marketo to measure and report on campaign and business results including leads generated, CPL, MQLs, SALs, opps created, cost effectiveness, etc.

Skills

  • Past experience producing content for the web, social media, whitepapers, and email campaigns
  • A creative writer with experience using data to drive process at scale
  • Design and write compelling content marketing for businesses - infographics, video demos, blog posts, case studies, and playbooks
  • Proven success at creating and executing B2B campaigns.
  • Proven success building audiences online and measuring inbound growth by channel.
  • Deep familiarity with salesforce.com, Marketo and other critical demand gen technologies.
  • Proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.
  • Strong project management skills, accustomed to working to a budget and within strict timelines.
  • Independent with demonstrated capability to work in fast-paced, dynamic marketing environment.
  • Excellent written and verbal communication skills.

Education

  • BA required
  • Minimum of 5 years in software or SaaS marketing

Perks:

  • Stock. Every employee is a stakeholder in our company.
  • Food. Enjoy catered meals for lunch and indulging in snacks
  • Fun. We enjoy events as a group including birthday celebrations, happy hours, and sports leagues. 
  • People. Work with talented, collaborative, and friendly people who love what they do. 
  • Health and Saving. Receive the benefits of comprehensive health, dental, vision along with a 401k plan. 
  • Location. Work in the heart of San Francisco – and take advantage of our commuter benefits.



Meet Some of ZenProspect's Employees

Roy C.

Co-Founder & CRO

Roy oversees the revenue-generating activities for ZenProspect, which means hitting goals and aligning priorities across departments, from Sales and Marketing to Customer Success.

Krishan P.

Account Executive

Krishan works with potential clients who call in to express interest in ZenProspect products. He listens to their needs, then moves forward with solutions and strategies for additional growth.


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