Senior SEM/PLA Coordinator

    • Las Vegas, NV

Zappos is looking for an experienced Senior SEM / PLA Coordinator to join the Variable Marketing team. The Senior SEM/PLA Coordinator will drive marketing initiatives in line with company-wide goals and objectives. This person will be responsible for paid search performance, in addition to strategy and execution of various projects within marketing.

Work remotely temporarily due to COVID-19

What you’ll be doing:

  • Optimizing SEM & PLA programs to hit company KPIs
  • Owning bid management strategy and execution
  • Managing the product feed to leverage optimal campaign structure, strategy, and product visibility
  • Brainstorming, implementing, and analyzing quarterly tests for marketing
  • Managing and executing various marketing projects
  • Creating and implementing negative keyword strategy
  • Monitoring and reporting of performance across Zappos' websites
  • Analyzing cross channel traffic

What you’ll bring to the table:

  • A minimum of three years online marketing experience
  • A minimum of two years managing and optimizing product feeds for PLA, Comparison Shopping Engines or third party marketplaces.
  • Experience leading large projects such as: restructuring campaigns, ad copy optimization, and product feed updates
  • Advanced Microsoft Excel experience
  • Four year degree, preferably in marketing or a technical discipline
  • Knowledge of bid management and optimization and what levers to pull to maximize the goals of the SEM & PLA programs
  • Very strong organization, problem solving, and interpersonal skills
  • Ability to develop rapport and positive working relationships with coworkers and account executives
  • Ability to multitask, prioritize projects and be proactive
  • Strong negotiation skills
  • Strong analytical skills
  • Deep understanding of attribution modeling
  • A passion for negative keywords

Zappos is an online shoe and clothing shop committed to making shopping quicker, easier, and more consumer-friendly.

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