Product Marketing Manager
As a Product Marketing Manager, you will be responsible for planning and executing how we show and describe the value of Yotpo. You will be an expert on the product, compiling and constructing industry use cases, demoing the product, and producing engaging stories that emphasize Yotpo’s value to our customers. You will work directly with our customers to channel their stories into case studies, videos, and presentations. You will create positioning and messaging that highlight insight from the high-level value of how customer content transforms B2C marketing, down to the specific features and use-cases of our Product.
- Create product positioning, value propositions, stories, and messaging that resonate with the buying audience.
- Ensure that your messaging is effectively used across all internal and external communication, through sales, customer success, retention, partners, and various marketing teams.
- Participate in the launch of new products and features, and explain why new capabilities matter to customers and prospects.
- Guide the execution of marketing campaigns, production of marketing content and sales collateral to best demonstrate the value of Yotpo.
- Write and produce key pieces of content.
- Speak in webinars and industry events.
- 3+ years in a high-tech product marketing or outbound product management role.
- Exceptional writing skills that emphasize storytelling.
- Very strong communication and presentation skills.
- A deep understanding of product and how it connects with customers’ business environment and needs.
- Ability to collaborate with multiple stakeholders while maintaining ownership and pushing forward delivery.
- Contagious energy and enthusiasm, that reflect on our teams and customers.
- Bachelor or University Degree
- Must have a valid U.S. work authorization to apply
- Yotpo is in the enviable position of working with the coolest, fastest-growing, and most innovative brands in commerce. Many of our customers launch with us, and many more grow with us. We’re pioneers in the most exhilarating area of the retail industry!
- Titles are just that. Everyone in the office has equal respect for each other and we genuinely enjoy spending time with one another, inside and outside the office.
- The opportunity to learn from and work closely with our VP Strategy and the Product Marketing Team
- We offer a competitive salary and benefits.
Yotpo is the leading customer content marketing platform for commerce brands. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.
Yotpo’s integrated solution lets brands collect, curate, manage, and respond to user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, Yotpo makes it easy to effectively leverage customer content throughout the buyer journey to increase trust, social proof, and sales.
Yotpo’s robust platform makes enterprise-level technology available to businesses of all sizes. That’s why the world’s leading commerce brands, like Away Travel, MVMT Watches, UnTUCKit, and Esurance, choose to grow with Yotpo. An official partner of Google, Facebook, and Shopify, Yotpo has raised $101 million in funding and has over 300 employees globally.
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Alex works hard to make using Yotpo simple and easy for customers, ensuring they’re cared for and guided each step of the way towards their eventual success.
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