Marketing Automation Manager

One of the most interesting and fun teams at Yotpo is looking for a creative marketer with a passion for analytics, processes and email marketing who will lead our marketing automation campaigns and flows.

The position involves learning and optimizing a targeted segmentation of our marketing automation database, and understanding what content is correct for specific segments throughout their lifecycle.

 

Responsibilities:

  • Manage lead nurturing campaigns in Marketo
  • Creating flows and constantly optimizing to improve results
  • Working closely with content, design, and operations teams to create campaigns

Requirements:

  • 1-2 years experience in online marketing - a must
  • Analytical and results oriented
  • Deep understanding of what makes marketing content excellent
  • Familiarity with email marketing best practices
  • Experience in lead generation & management and marketing automation software - advantage
  • Curious, love for learning, and a team player
  • Comfortable learning new tools
  • English at a mother tongue level
  • Tech savvy

This is a full-time position located in our TLV office

 


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