Communications Manager

Yotpo is a leading provider of customer-centric, commerce marketing solutions for disruptor brands like Glossier, THINX, UNTUCKit, ThirdLove and Away Travel. Offering the most advanced solutions for customer reviews, visual marketing, loyalty and referrals, Yotpo helps commerce businesses accelerate growth by enabling advocacy and maximizing customer lifetime value.

Yotpo is a 2018 Crain’s Best Place to Work in New York City — join us and discover for yourself what makes our company so special!

The Role:

As Yotpo embarks on another year of explosive growth, we’re looking for a rockstar Communications Manager to help propel our brand-building efforts to new heights. Armed with data, edgy storylines, amazing customers and power-player partners to work with, you will amplify marketing campaigns and thought leadership initiatives by producing incisive commentary and compelling content. You will be a Yotpo brand champion, on social media and earned media, strengthening our voice and position as a clear leader in the emergent commerce space.

  • Assist in ​the development​ of​ Yotpo’s​ brand voice, style guide and editorial best practices​
  • Write editorials, press releases, reports, white papers, and blog posts
  • Edit copy to ensure consistency in voice and quality
  • Source, draft and submit speaking pitches for ​conferences and awards nominations
  • Lead the management and engagement of Yotpo earned and owned media accounts
  • Establish process for sourcing content across the company
  • Establish and manage a cross-functional editorial calendar
  • Direct Studio resources to produce breakthrough visual content including hero images and infographics
  • Identify opportunities to establish and grow our presence across relevant conversations, groups, and forums, nurture community through active and continuous dialogue and engagement
  • Share performance reports and insights on content pieces, social posts, campaigns, and community engagement with cross-functional teams to help us evolve and improve strategies

Requirements:

  • 3+ years​ ​experience in a marketing copywriter role, preferably in-house at an early- or mid-stage startup
  • Journalism degree and experience preferred
  • Discerning and deeply customer-centric, with the sophistication and professionalism to interface with executives and customers
  • Upbeat, outgoing and resilient in a dynamic and demanding environment
  • Demonstrated experience in growing a company’s social media presence
  • Proven ability to develop content that drives engagement
  • Deep familiarity with modern eCommerce​ brands, professionally and as a consumer
  • Working knowledge of SEO and digital marketing
  • A self-starter, problem-solver, and collaborative
  • Detail-oriented and obsessed with advanced planning
  • A valid U.S work authorization


Why Yotpo:

  • The best technology: Yotpo has set the industry standard with the most cutting-edge solutions for user-generated content, visual marketing, loyalty programs and referrals. Our platform runs on an A.I. engine that dramatically revs up efficiencies and conversions across every application. We innovate in-house or we acquire. No matter how we need to get it done, we’re going to give brands everything they need to win in a customer centric-world.
  • The best brands: We work with some of the most disruptive, progressive and beloved brands in commerce today, from digital-native darlings like Away Travel, Glossier and UNTUCKit to enterprises like Bob’s Discount Furniture and the 1-800-Flowers family of brands.
  • The best partners: The Yotpo platform offers the most integrations in the commerce ecosystem. Official partnerships with the likes of Google, Facebook, Shopify Plus and Magento, an Adobe company, empower eCommerce and marketing pros to do their jobs more efficiently and effectively.
  • The best people: As Crain’s New York Business put it: Yotpo is a Best Place to Work. We earned this honor for our focus on diversity and inclusion; individualized attention, rewards and recognition; and beefed up benefits including monthly catered lunches, stocked kitchen and bar, 401k matching, summer flex days, commuter benefits, generous PTO, dental/vision/health insurance, life insurance, referral program, company outings and happy hours, puppies, and so much more!

 

About Yotpo:

Yotpo provides brands with everything they need to win in a customer-centric world. Yotpo’s suite of integrated solutions for user-generated content marketing, loyalty, and referrals helps commerce companies accelerate growth by enabling advocacy and maximizing customer lifetime value.With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback. Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT. An official partner to Google, Facebook and Shopify, Yotpo has raised $101 million in funding and employs over 300 employees globally.


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