Product Marketing Manager

Company description:

Since 2005, Yodle has grown to 1,400+ employees, and we’re not slowing down. With an unmatched combination of rapidly-developing technology, thoughtful data analysis, and expert levels of service, we make online marketing accessible to local businesses.

Everyone at Yodle plays a pivotal role in the company’s overall success. Here, there’s no such thing as slipping through the cracks. We’ve maintained our startup culture for a reason: to create an environment where you can own your ideas and run with them, no matter where you happen to fall on the org chart.

Job Description:

Yodle is a leader in local online marketing and is ranked #9 on Forbes’ list of America's Most Promising Companies. The company’s mission is to help local businesses find and keep their customers in the simplest, most profitable ways imaginable.

Yodle was founded in 2005 and has 45,000+ customers across 250+ industries. Yodle reviews the best way to build a strong online presence for a local business. Its combination of automated technology and the support of a full service marketing team makes Yodle easy to use and saves considerable time for local business owners. In 2013, Yodle expanded its offering beyond SMB customer Acquisition into SMB customer Retention. In so doing, Yodle has become one of the first companies to offer a comprehensive suite of marketing services to SMBs: a marketing department in-a-box. It will significantly expand revenue and market opportunities and it will transform our Acquisition marketing business into an end-to-end ROI-driven model.

Yodle seeks a Product Marketing Manager who is creatively-minded and results-driven. The ideal candidate is collaborative and a strong communicator, with the ability to translate complex technical concepts into plain language for a small business audience. The Product Marketing Manager will develop the marketing strategy to drive product adoption, usage and engagement for one of Yodle’s products. This role will be responsible for ensuring successful launches of product features. The candidate should have experience optimizing marketing campaigns that drive customer action.

Responsibilities:

•Lead, design, launch and optimize campaigns to drive adoption and engagement of new and existing products and features.
•Work closely with product managers to develop go-to-market strategy for positioning, messaging, and pricing of new features.
•Enable the sales team to drive revenue, providing them with the tools they need for success.
•Develop cross-channel communication strategies to drive engagement across all stages of the customer lifecycle, focusing on onboarding, usage and retention.
•Work with design and UX partners to create compelling emails, videos, and website content that drive action.
•Measure and communicate the impact of all product marketing efforts.


Requirements:

•Experience in a B2B and/or technology marketing environment
•Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience
•Creative thinker with the ability to come up with concise & compelling marketing messages and “out of the box” ideas
•Experience with email marketing and marketing automation including A/B testing, delivery, trigger-based, targeting, customer segmentation and analytics/performance management
•Excellent organization and people skills; ability to set priorities, problem solve, multi-task, and work independently in a dynamic, rapidly changing workplace
•A proven track record of converting marketing plans into measurable results with specific KPI’s
•Enthusiastic self-starter with a willingness to operate at both highly strategic and very tactical levels
•Flexible cross-functional team player comfortable with a fast-paced, often ambiguous environment
•Experience working closely with product teams preferred

Benefits:

Yodle offers an excellent health and welfare package for you and your family, including a 401K match! Each office location offers its own unique set of perks such as free lunch, food trucks, contests, chair massages, gym memberships, commuter benefits, and don't forget about company happy hours!

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