Senior Director/ Head of Consumer Online Marketing
- Drive significant user (consumer) growth/acquisition via incremental app installs
- Drive significant user (consumer) engagement growth via incremental product usage
- Set marketing strategy, define targets by channel, plan and execute campaigns using A/B testing; analyze, iterate and report results.
- Partner internally with Yelp’s Product team to get necessary product and tracking functionality built to achieve goals
- Partner with Yelp’s internal Creative team to iterate and improve creative performance
- Manage and develop team of online marketing professionals
- 10+ years experience at blue chip and/or top internet/mobile growth companies successfully executing online marketing campaigns and growing customers/users and revenue
- Prior experience in an analytic field such as management consulting preferred
- Superior analytic skills to assess performance and quickly course correct
- Sound technical facility including knowledge of HTML, CSS, Google Analytics, Excel, SQL, and experience designing campaigns for both desktop and mobile
- Strong organizational skills and attention to detail
- Strong people management skills and track record of developing a small team
- Experience with SEM, display, social, affiliates, etc.
- MBA or equivalent preferred
Meet Some of Yelp's Employees
Jorge creates new artifacts and features for Yelp’s website. He makes sure that tools are scalable, and that Yelp can support the increase in traffic as it expands around the world.
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