Retention Marketing Lead

Are you one part marketing guru, one part analytics nerd, and all parts Ramen-loving soup expert? Yelp Eat24 is looking to hire a Retention Marketing Lead and it could be you. In this role, you’ll develop data-driven campaigns that bring home the bacon, build and manage user-segmented testing tactics, and generally flex your marketing/analytics/taco-eating skills. This role is ideal for someone with a test-and-learn mindset and who doesn’t mind working fast, often with a mouse in one hand and an egg roll in the other.

Position Description

  • Drive strategy behind segmented customer communications to users to increase engagement leveraging multiple channels; e.g. email, on-site communications, push notifications, etc.
  • Develop communications across the full customer lifecycle for Yelp Eat24, including creative development, targeting, segmentation, and performance analysis
  • Build testing plans and manage tactics for each channel and segment to ensure continued innovation and optimization for engagement and retention
  • Partner with the Analytics team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecasts
  • Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI; provide recommended courses of action
  • Collaborate across the extended team to ensure consistent product messaging and user experience; leverage internal resources to expand knowledge and create efficiencies wherever possible
  • Develop forward looking research and analysis to help inform retention strategy

What we're looking for:

  • 8-12 years of retention marketing experience, preferably email
  • Highly proficient in Excel (pivot tables, graphs, formulas, etc.); SQL and HTML a plus
  • Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
  • Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
  • Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative analytics
  • Strong understanding and experience with AB/MVT testing
  • Self-motivated and results oriented with a high regard for attention to detail
  • Excellent oral and written communications skills
  • Bachelor’s degree

  • If you’re still reading and think it might be a fit, please submit a resume and brief cover letter letting us know why we'd be crazy not to hire you.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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