Marketing Manager

Yelp is looking for a Marketing Manager to join its Business Marketing team. He or she will lead the planning and development of marketing programs to increase SMB engagement with Yelp, and convert SMBs to Yelp’s paid products and services.

The ideal candidate brings a data driven approach to decision making, a keen creative eye, and has experience in B2B (preferably SMB) marketing. A successful candidate has experience building world-class online marketing programs and is comfortable leveraging marketing automation technologies. They are relentlessly process driven, a stellar communicator, and detail-oriented.

Responsibilities:

  • Design and implement online marketing programs, including email promotions, email nurture programs, and large scale campaigns that drive meaningful business growth.
  • Rigorously test new email and display advertising creative to continuously optimize conversion and evolve our marketing approach.
  • Support execution of research, and develop subsequent materials (e.g., ebooks, one pagers, infographics) to support the Sales function and our marketing messaging.
  • Take on other strategic marketing and business projects as needed.
  • Develop deep customer empathy and understanding of our business users.

Qualifications

  • 5+ years experience in marketing (customer acquisition, lifecycle), with at least 2 years of dedicated email conversion experience
  • Familiarity with the latest digital B2B marketing campaigns and techniques
  • Experience designing and implementing A/B tests in online marketing channels
  • Proficiency with CRMs (e.g., Salesforce), marketing automation tools (e.g., Marketo)
  • Outstanding copywriting, content development, and creative direction skills
  • Strong project management skills including: conceptualization, planning resources, managing deadlines and objectives, delivering recommendations
  • Natural ability to collaborate well with others across the organization and thrive in a dynamic and fast paced environment
  • B2B or SMB marketing and demand generation experience a plus
  • BS/BA degree required

#LI-KN1

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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