Business Systems Analyst - Marketing

Yelp is looking for a Business Systems Analyst to join our Sales and Marketing Infrastructure team. In this role, you will be responsible for designing, managing, and improving Yelp's marketing automation system (MAS).  As a BSA at Yelp, you'll work with incredible teams of engineers, product managers and business partners. Join a fun team where you will continue to develop your skills while helping ensure that Yelp has an effective and scalable platform for our business-critical departments.

What You Will Do:

  • Own the policies surrounding proper campaign building and set up in the MAS to ensure all necessary data points are captured and campaign launch activities operate seamlessly
  • Assist marketing teams with campaign building and manage testing activities for campaigns per business requirements
  • Architect and steer implementation of MAS solutions that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities
  • Work cross-functionally to deliver on marketing automation improvements
  • Work with requestors/users in defining technical specifications
  • Collaborate with our software engineers to deliver scalable and effective features for Marketing
  • Administer 3rd party tools that leverage marketing automation platform
  • Strive for design perfection but love to release and iterate
  • Own functional tasks and deliverables, including: process definition and reengineering, high and detailed-level requirements gathering, vendor selection, fit/gap analysis, functional design, testing, training, reporting, support, and continuous improvement of business applications
  • Work closely with 3rd party vendors to maintain highly functioning MAS and ensure continuity of campaigns

We Are Looking For:

  • Bachelor's degree (technical degree preferred)
  • 2+ Years of marketing automation experience, preferably Marketo or Salesforce Marketing Cloud
  • Experience in SQL, HTML
  • Experience with system integrations and understand how to troubleshoot data discrepancies
  • Excellent problem solving skills and ability to present analytics findings to marketing team
  • Strong understanding of marketing operations and campaign management
  • Administrative experience with Salesforce CRM platform is a plus
  • Ability to work well in a rapidly changing environment
  • Experience designing and developing in an agile and collaborative environment
  • Detail-oriented, organized, self-motivated, hard working, and a great team player with excellent interpersonal skills
  • Customer focus with a sense of humor

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

*LI-MS1



Meet Some of Yelp's Employees

Sahr S.

Senior Training Manager, Local Sales

Sahr runs Yelp's Sales Training Team in San Francisco. Combining friendly fun with hands-on learning, she shows new hires how to shine on the sales floor.

Heather C.

Account Executive

Heather connects with small, local businesses to improve their ad programs and services. She presents solutions to clients that will help grow their business.


Back to top