Business Analyst

What’s this role all about?

Yelp is seeking an analyst help drive informed decisions that support the continued revenue growth.  In this role, you’ll be joining Yelp’s Business Marketing team, a growth engine whose charter is to drive profitable and scalable customer acquisition across marketing channels (direct mail, email, paid search, web and mobile ads, and more).  The ideal candidate will have a strong quantitative background, experience working with large data sets, and ability to make or support data-driven decision making.

Responsibilities:

  • Identify first rate, actionable, analytically driven insights to improve business performance
  • Exercise sound business judgment, suggest recommendations and influence the direction of the Yelp’s business by effectively working with and communicating results to cross functional groups
  • Strong hands-on Excel and SQL experience
  • Build and maintain reporting of all business marketing KPIs
  • Learn and leverage other tools as necessary (Marketo email automation, SFDC, Google Analytics, Tableau) to support analytical and reporting functions
  • Set up and run campaigns on paid channels
  • Become a subject matter expert on Yelp’s business database and help identify opportunities to grow our potential lead base

Qualifications:

  • BA/BS in Computer Science, Math, Engineering, Statistics, or related quantitative field required.
  • 1+ years relevant experience in business strategy, marketing, or analytics.
  • Management consulting experience preferred.
  • Self-starter with strong work ethic and ability to work independently.
  • Excellent communication and interpersonal skills.
  • Superior hands-on analytic skills including very strong Excel modeling skills and experience or an interest in learning SQL.
  • Interest in learning about and testing new customer acquisition strategies.
  • Experience with other data and analysis tools/languages a plus (Google Analytics, Tableau, etc.)

*LI-RH1
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


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