Associate Manager, Consumer Marketing

Yelp is looking for an Associate Manager to join its consumer marketing team to support the development and execution of marketing programs to drive consumer engagement and transactions on Yelp.

The ideal candidate brings a data driven approach to decision making, a keen creative eye, and has experience in email marketing. A successful candidate has experience supporting world-class marketing programs and is comfortable leveraging marketing automation technologies. They are relentlessly process driven, a stellar communicator, and detail-oriented.

Position Description:

  • Support development, execution, and optimization of segmented customer communications leveraging email and push notifications to drive Yelp user engagement and retention, and meaningful business growth.
  • Support A/B testing efforts and manage tactics for each channel and segment to ensure continued innovation and optimization for engagement and retention.
  • Build and maintain relationships with key business partners and internal teams, including copywriters, designers, product managers.
  • Take on other marketing and business projects as needed.
  • Develop deep customer empathy and understanding of our users.

What we're looking for:

  • 3-5 years experience in marketing (customer acquisition, lifecycle), with at least 2 years of dedicated email experience
  • Familiarity with the latest email marketing campaigns and techniques
  • Outstanding copywriting, content development, and creative direction skills
  • Strong understanding and experience with A/B testing
  • Excellent oral and written communications skills
  • Strong project management skills including: planning resources, managing deadlines and objectives, delivering recommendations
  • High proficiency with marketing automation tools (e.g., Marketo, SFMC, AppBoy, etc.)
  • BS/BA degree required
  • Proficiency in Excel and HTML a plus

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

*LI-AP1

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