Digital Marketing Manager (based in HK or China)

This position will be accountable for PPC, SEM, SEO optimisation results of number of customer online registration and ownership of related digital acquisition platforms in China.

Key Responsibilities:

  • Drive PPC,SEM,SEO campaigns for lead generation and customer acquisition
  • Oversee and manage customer acquisition of online channels e.g. Baidu, Sougou, 360 etc.
  • Develop and own strategic online acquisition plans
  • Monitor, analyse and fine-tune campaigns to maximize ROI
  • Perform A/B testing for various channels analyse campaign results
  • Generate new growth ideas for better performance and impact the business
  • Conduct usability testing and apply user centric design across all digital channels
  • Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information

 Key Capabilities:

  • 5+ years of experience in Growth/E-commerce/b2b
  • Familiar, conversant and experience in multiple digital marketing channels of PPC, SEM, SEO in China
  • Experience with campaign measurement, reporting, and A/B testing, marketing analysis and automation tools is a must(i.e. Google Analytics, Baidu Analytics and others etc)
  • Fully responsible for results with strong ROI driven mindset
  • Maintain commitment to goals, measures own work to work effectively and delivery results
  • Passion about technology, digital media
  • Experienced in targeting different Asian market would be an asset

  

Salary and Benefits:

  •  A competitive salary, commensurate with experience
  • An excellent benefits package including sick, marriage, maternity and paternity leave policies
  • Birthday day off
  • Perks, including: annual company parties – and more!

 

To Apply:

 

Please submit your CV (in Microsoft Word or PDF format) to us.

To find out more about what it's like to work with World First or more job opportunities, please visit our website at www.worldfirst.com/en-hk/careers

 

Personal data collected will be used for recruitment purposes only.

 

 

数字营销经理 (驻香港或中国) 

你好,我们是WorldFirst。曾获取多项英国企业奖项的国际知名金融科技公司, 专注跨国电商和企业业务,提供更快,更简单,更划算的国际资金转账。我们的客户从不停下。我们也一样。为了支持我们的旅程,我们希望聘请数字营销专员(驻香港或中国)。 

此职位负责PPC,SEM,中国客户在线注册数量和相关数字采购平台所有权的SEO优化结果。 

主要职责: 

·        推动PPC,SEM和SEO活动,以实现潜在客户和客户获取
·        监督和管理客户收购在线渠道,例如百度,搜狗,360等
·        制定并拥有战略性在线购置计划
·        监控,分析和微调活动以最大化投资回报
·        对各种渠道进行A / B测试,分析活动结果
·        产生新的增长思路,以提高业绩并积极地影响业务
·        进行可用性测试,并在所有数码渠道中应用以用户为中心的设计
·        通过捕捉和分析适当的社会数据/指标,见解和最佳实践,继续改进,然           后根据信息采取行动 


岗位要求: 

·        5年以上的发展/电子商务/ B2B经验
·        熟悉中国的PPC,SEM,SEO, 多种数码营销渠道
·        具有营销活动测量测量,书写报告和A / B测试经验。熟悉市场分析和自            动化工具是必须的, 例如谷歌,百度分析等
·        拥有驱动思维模式, 实现强大的投资回报
·        坚持对目标的承诺,对自己的工作进行有效的工作和交付结果
·        热爱技术和数字媒体
·        具有不同的亚洲市场的经验 

薪资和福利: 
·        丰厚薪金待遇,与经验相称
·        优良福利,包括生病,婚姻,产假和陪产假生日休假
·        一金五险 

 

如何申请:

如有兴趣请投简历(Microsoft Word或 PDF格式) 。

想了解关于WorldFirst或更多工作机会的信息,请到访我们的网站:www.worldfirst.com/en-hk/careers 

所收集的个人资料只作招聘用途。

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