Marketing Manager

Workiva is seeking a Marketing Manager is responsible for performing a wide range of corporate marketing activities to meet the needs of internal and external stakeholders. This role will be responsible for Planning and Executing the Marketing plan for our UK and European markets focusing on content generation, campaigns, and coordinating local marketing events. The Marketing Manager will also serve as the liaison between the UK office and US Corporate Marketing and will work closely with Sales and Product groups to ensure the marketing strategy is consistent across the organization.

What You’ll Do:

  • Research content topics to align with Workiva's vision, direction, and Wdesk features
  • Work collaboratively with team to define the annual content strategy and develop and execute the annual content plan
  • Interview stakeholders including customers, agencies, and outside resources for content development, if necessary
  • Develop high-quality content including but not limited to: blog posts, case studies, white papers, technical reports, web copy, promotional pieces
  • Vets content to determine the correct channel for distribution
  • Works directly with Sales and to Product groups to assess marketing needs, create marketing campaigns, and execute the marketing strategy to meet the needs of all stakeholders
  • With the assistance of Product Marketing, conducts high-level reporting and analytics on the performance and effectiveness of marketing campaigns
  • Execute marketing campaigns including thought leadership, product newsletters, social media and email campaigns, including defining the messaging, preparing the creative, liaising with external agencies or marketing colleagues, setting calls to action and follow up, then tracking and reporting the results
  • Assist in implementation of new product/solution introductions and launches
  • Effectively coordinate event responsibilities including event production and post event analysis
  • Partner with US Corporate Marketing, Product Marketing, Product Management and Sales teams to develop and execute events, integrating appropriate marketing strategies for the program
  • Partner with internal teams (as needed), including Engineering, Customer Success, Professional Services, and Sales
  • Actively research, coordinate, and execute plans for general marketing events including venue selection, collateral, and event logistics
  • Ensure flawless workshops and events through logistics management

What You’ll Need:

  • 3-5 years of content marketing experience
  • Experience writing technical content and whitepapers a must, preferred experience in B2B marketing
  • Experience with events management
  • Experience and credibility of marketing specifically content and customer story creation, including copy writing and editorial experience
  • Knowledge and experience of the use of content marketing techniques and using content across the full marketing mix
  • Excellent verbal, written, and interpersonal communication skills
  • Self-motivated with strong propensity for action, results and continuous improvement
  • The ability to work successfully in a high-energy, fast-paced, rapidly changing environment is necessary
  • Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
  • General knowledge of reporting and analytics
  • Ability to research and produce stellar marketing content for internal and external audiences

Where You'll Work:


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