Product Marketing Manager

Product Marketing Manager

With a great product andawesome people, it is no surprise why WEX Health is such a fast growingcompany. That's why we're always on the look-out for new, talented people tohelp us achieve our goal - to simplify the business of Health Care. SimplifyingHealth Care? Sounds challenging and exciting, right?

The WEX Health Product Marketing Manager will work with the Communications Lead to define go-to-market strategies for all products and services for the varying market segments and sales channels. This person will be responsible for bringing to market product and solution offerings; including development of marketing strategy, planning, and oversight of execution to ensure offerings are launched and marketed successfully. The Product Marketing Manager will interact with all departments at WEX Health with special emphasis in assisting Product Management in developing go-to-market strategies supportive of the product roadmap and then communicating product delivery both internally and externally. This person will also work closely with Sales, Services, Partner Account Executives, and Operations facilitating product launches, sales tool development, content messaging & collateral, and partner & employee training.

Duties and Responsibilities

  • Product Launch
  • Develops Marketing and associated launch plans
  • Ensures key offerings are launched and marketed successfully
  • Drives go-to-market strategy
  • Responsible for positioning and messaging
  • Helps define market segmentation and Partner roles
  • Develops marketing launch materials
  • Responsible for product packaging
  • Product Research / Industry Awareness / Competitive Analysis
  • Works with Product Management to assure products are defined properly in order to meet the needs of the buyer personas in the target markets
  • Helps drive market research and intelligence
  • Assists with market research and actively participates in win/loss and competitive intelligence gathering and sharing with internal and channel audiences
  • Actively participates within key industry associations to further market presence and cultivate industry influencer relationships
  • Actively participates within industry social media venues to amplify market listening, identifies industry trends and contributes to conversation
  • Product Sales Tools
  • Create compelling go to market sales tools
  • Assists with communication of brand and product awareness both internally and externally
  • Helps define channel readiness requirements and process


  • Bachelor's degree and 7-10 years of marketing/product marketing experience
  • Knowledge of WEX Health Cloud product preferred
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
  • Strong project management skills
  • Strong understanding of customer and market dynamics
  • Technical marketing skills
  • Experience with relevant software applications

Our Company:

WEX Health offers a SAAS BasedHealth Care Payment Solution to Banks, Health Carriers, Third PartyAdministrators and Payroll Vendors. We are located in Fargo, Minneapolis,Omaha, St. Louis and Hartford, CT and growing by about 30% per year.

Outstanding Benefits:

  • Competitive Health, Dental and Vision benefits
  • Awesome PTO and VTO Time Off.
  • Outstanding Match on company 401k
  • Breathtaking Tuition Reimbursement
  • New Innovative Benefits such as:
  • Parental Leave Policy
  • Company Sabbatical at 5-year mark
  • Wellness reimbursement

Equal Opportunity Employer Vets/Disabilities

Meet Some of WEX's Employees

Julia C.

Sr. Recruiter

As a senior recruiter supporting the IT and Sales Departments, Julia spends her days sourcing candidates, reaching out to great potentials, and coordinating with her fellow recruiters to attend off-site events.

Leela M.

Software Engineer

As a member of the Core Processing Team, Leela works alongside fellow engineers to ensure that the back-end systems supporting all of WEX’s credit card transactions are functionally optimized.

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